Sales and Marketing

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Pfizer to cut jobs in New York

May 11, 2010 Sales and Marketing Pfizer, job cuts

Pfizer is reportedly planning to cut or relocate up to 1,400 jobs in New York in its on-going restructuring programme. …

Anti-counterfeiting pilot a success, says EFPIA

May 10, 2010 Sales and Marketing counterfeits, supply chain

A pilot project aimed at stopping counterfeit medicines getting into the supply chain has been a resounding success, according to …

Teva reports strong Q1 results

May 10, 2010 Sales and Marketing 2010 financials, Teva

Generics firm Teva Pharmaceuticals has reported strong first quarter results, driven by its patented multiple sclerosis therapy Copaxone. Sales of …

European court backs prescribing incentives

May 7, 2010 Sales and Marketing prescribing incentives

Payments to persuade UK doctors to prescribe generics have been backed by a European court, thwarting pharma attempts to have …

New audiences, new marketing tools

May 6, 2010 Sales and Marketing brand, branding, marketing, marketing ideas

Pharmaceutical industry marketers have for many years focused on turning good products into great brands, developing strong core propositions which …

Pfizer and Merck post modest results

May 6, 2010 Sales and Marketing 2010 financials, Merck, Pfizer

The acquisition of Wyeth has added over $5 billion to Pfizer’s revenue buts its own sales fail to shine.  Both …

Greece’s crisis could hit European prices

May 6, 2010 Sales and Marketing Greece, industry, parallel trade, prices

GlaxoSmithKline’s chief executive Andrew Witty has warned that the economic crisis in Greece could have a knock-on effect across Europe, …
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Digital Pharma: Online medical information influences treatment

May 5, 2010 Medical Communications, Sales and Marketing Datapharm, digital patients, patient information

More than half of health searches in the UK result in treatment or management changes, according to new research by …

Oxford BioMedica hopes vaccine first will raise interest

May 5, 2010 Sales and Marketing Dendreon, Oxford BioMedica, Provenge, TroVax

Oxford BioMedica is hoping that the approval of the world’s first immunotherapy cancer vaccine in the US will help it …

Pfizer still at number 1, but Lipitor to slip

May 4, 2010 Sales and Marketing Humira, Lipitor, Pfizer, sales

New research suggests that the pharma world is going to be shaken up over the next few years – although …
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Sanofi’s chief strategic officer to step down

May 4, 2010 Sales and Marketing Sanofi-Aventis, appointment, sales and marketing

Laurence Debroux, chief strategic officer at Sanofi-Aventis, is to leave the company at the end of June. The company said …

EU votes for tighter internet drug regulations

May 4, 2010 Sales and Marketing EU, counterfeits, viagra

The European Parliament has voted to enact stronger legislation against poor quality medicines available on the internet. The move comes …

Shire revenue dips after generic Adderall hit

April 30, 2010 Sales and Marketing Adderall, Fabrazyme, Gaucher's, Shire

Shire’s first quarter revenues fell by 5% after its ADHD treatment Adderall XR succumbed to generic competition from Teva.  This …

Plavix boosts BMS first quarter figures

April 30, 2010 Sales and Marketing BMS, Plavix

Plavix has boosted Bristol-Myers Squibb’s performance in the first quarter of the year, with sales of the anti-clotting blockbuster up …
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Merck separates president role, appoints Kenneth Frazier

April 30, 2010 Manufacturing and Production, Research and Development, Sales and Marketing Merck & Co, appointment, manufacturing and production, research and development, sales and marketing

Merck & Co has partially split the joint roles of chairman, chief executive and president currently held by Richard Clark, …
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