Sales and Marketing

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Pfizer’s axitinib impresses in head-to-head trial with Nexavar

November 22, 2010 Research and Development, Sales and Marketing Kidney cancer, Nexavar, Pfizer, axitinib, mRCC, metastatic renal cell carcinoma

Pfizer’s axitinib has impressed in phase III trials assessing its efficacy as a second line treatment for renal cell carcinoma. …

Pharma sector growth to improve in 2011

November 19, 2010 Sales and Marketing 2011, IMS, IMS Health, forecast, growth, pharma

2011 should be a better year for pharma as emerging markets and recovering economies will help growth, say analysts at …

Bayer set for 4,500 job cuts

November 19, 2010 Research and Development, Sales and Marketing Bayer, Cost cutting, emerging markets

Bayer has announced large scale job losses aimed at saving 800 million euro savings in the coming years.The cuts are …

Denosumab approved for bone cancer use

November 19, 2010 Sales and Marketing Amgen, Cancer, Prolia, Xgeva, denosumab

Amgen’s denosumab has been approved in the US to prevent serious bone problems in patients with solid tumour cancers. Denosumab …

Synovate Healthcare appoints Dr Nicole Oehlrich

November 18, 2010 Medical Communications, Sales and Marketing Dr Nicole Oehlrich, appointment, medical communications, oncology market research, sales and marketing, synovate

Global market research agency Synovate has appointed Dr Nicole Oehlrich to the role of oncology business consultant for its specialist …

Novartis outlines business strategy

November 18, 2010 Research and Development, Sales and Marketing Novartis, business development, pharma strategy

Novartis has outlined its long-term strategy for managing a number of key patent expiries. The Swiss-based pharma firm plans to …

European pharma expects regulatory compliance challenges

November 18, 2010 Sales and Marketing CRM, Cegedim Dendrite, Transparency Directive, regulatory compliance, transparency

European pharma companies will face major challenges over the next three years implementing new regulatory legislation and compliance requirements, according …

Genzyme courting ‘white knight’ bid from Takeda

November 18, 2010 Manufacturing and Production, Research and Development, Sales and Marketing Genzyme, Sanofi, Sanofi-Aventis, Takeda, pharma mergers

Genzyme is in talks with Takeda to secure a ‘white knight’ bid that would prevent Sanofi-Aventis from taking over the …

New ABPI Code published

November 17, 2010 Medical Communications, Sales and Marketing 2011 ABPI Code, ABPI, ABPI Code of Practice, PMCPA, pharma marketing, pharma sales

The ABPI has published the 2011 version of its Code of Practice for UK pharmaceutical companies, with copies now available …

Government directs councils to supply personal health budgets

November 17, 2010 Sales and Marketing big society, government, healthcare, reforms

The government announced this week that it expects local councils to provide personal health budgets to a million eligible people …

Roche set to cut 4,800 jobs worldwide

November 17, 2010 Manufacturing and Production, Research and Development, Sales and Marketing Jobs, Roche, avastin, cuts, taspoglutide

Roche’s ‘Operational Excellence’ programme will see it cut 6% of its global workforce over the next two years. The initiative …

Pfizer establishes new US research network

November 17, 2010 Research and Development, Sales and Marketing BiodiscoveryTherapeutics, MedImmune, Pfizer

Pfizer has established a new network of research partnerships with its Global Centers for Therapeutic Innovation. The Centers is a …

Government drops Dr Foster Intelligence

November 17, 2010 Sales and Marketing Dr Foster Intelligence, White paper, government, reforms

The government is set to drop the public-private partnership it currently has with Dr Foster Intelligence, its key provider information …

Europe’s neurologists unfamiliar with emerging Alzheimer’s drugs

November 17, 2010 Research and Development, Sales and Marketing Alzheimer's, Aricept, Decision Resources, Europe, Pfizer

A survey of neurologists in Europe has shown only a minority are aware of late stage drugs being developed to …

Digital Pharma: Diabetes video goes viral

November 16, 2010 Medical Communications, Sales and Marketing Diabetes Hands Foundation, Digital Pharma blog, Roche, diabetes, viral video, youtube

An online video encouraging diabetics to test their blood sugar levels has passed 117,000 views on YouTube in just over …
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