Sales and Marketing

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Nobel Medicine Prize for ‘brain GPS’ discovery

October 6, 2014 Medical Communications, Research and Development, Sales and Marketing

The Anglo-American John O’Keefe and Norwegian couple May-Britt and Edvard Moser have all won the 2014 Nobel Prize for medicine …

NHS England consults on Cancer Drugs Fund

October 6, 2014 Research and Development, Sales and Marketing CDF, Cancer, NHS, NHS England, commissioning, oncology

NHS England is declaring new changes to the way the Cancer Drugs Fund operates in order to plug a major …

More patients self-diagnosing online

October 6, 2014 Medical Communications, Sales and Marketing Facebook, GPs, Twitter, digital, online, self-diagnosing, social media

Prior to visiting doctors more people are utilising the internet and social media to determine an illness and its subsequent …

Gamification: what’s in it for the pharma industry?

October 6, 2014 Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing AF, Boehringer, COPD, CRUK, Gamification, ROI, Syrum, digital

Gamification is the new buzzword in digital marketing and has the potential to engage consumers more than traditional strategies. This …

Astellas hires Americas president

October 6, 2014 Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Astellas Pharma, brian mclellan

Astellas has appointed Brian McLellan as the president of Astellas Pharma Technologies in the Americas region. McLellan is to be …

Roche falls foul of NICE rules, again

October 3, 2014 Medical Communications, Sales and Marketing CLL, Gazyvaro, NICE, Roche, blood cancer, oncology

Uncertainties in the data and high cost have seen NICE make an initial rejection of Roche’s new blood cancer drug …

Mixed response to EMA data transparency plans

October 3, 2014 Medical Communications, Research and Development, Sales and Marketing AbbVie, BMJ, Ben Goldacre, EMA, alltrials, transparency

The European Medicines Agency has passed new rules that will mandate pharma to release more of its clinical trial data …

Kymab makes appointments and executive promotions

October 3, 2014 Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Lisha Patel, Timothy Wells, jenny yip, kymab

Following a $40 million investment from The Wellcome Trust and the Bill & Melinda Gates Foundation, biopharma UK firm Kymab …

M3 Europe appoints new business director

October 2, 2014 Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Paul Townley-Jones, m3 europe

Healthcare tech services firm M3 Europe has appointed a business director for its European division in Paul Townley-Jones.

Bexsero and Sirturo clear winners at UK Prix Galien Awards

October 2, 2014 Medical Communications, Research and Development, Sales and Marketing 2014, Bexsero, Janssen, Novartis, awards, prix galien, sirturo

The first TB medication to be approved in four decades and the first ever vaccine to treat invasive meningococcal disease …

Conservative government would ‘protect’ NHS

October 2, 2014 Medical Communications, Sales and Marketing Conservatives, Labour, Miliband, NHS, burnham, david cameron, lib dems

A majority Conservative government would protect the English NHS budget in real terms from 2015 to 2020, the British prime …

Biogen Idec hires senior vice president

October 2, 2014 Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Biogen IDEC, gene, olivier danos

US-based biotech firm Biogen Idec has hired Dr Olivier Danos to be the senior vice president of its gene therapy …

Microsoft unveils new operating system

October 1, 2014 Medical Communications, Sales and Marketing EFPIA, Microsoft, Operating Systems, Solidsoft, start, windows 10

Microsoft has announced its next operating system is now due for release next year and is to host a variety …

Charities must be clear about pharma funding

October 1, 2014 Medical Communications, Sales and Marketing ABPI, NICE, Sativex, charity, funding, mind, pharma

There is growing need for transparency around patient groups and health charities as they are widely perceived to be independent …
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