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Medical Communications

Showing 12 posts of 6402 posts found.

DTC: the new philosopher’s stone?

October 15, 2003 Medical Communications EU, advertising, direct to consumer, dtc

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Strategic communications planning

October 15, 2003 Medical Communications communications, planning, strategic, targeting

Once your product has hit the market, can strategic communications still play a part? It can if you combine it …
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Unoriginal sin

October 14, 2003 Medical Communications advertising, creativity

'OK, so its been done before a couple of times. But badly.' It is the meeting from hell. You may …
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The PM Society Advertising Awards 2002

October 14, 2003 Medical Communications advertising, awards, pm society

This year the PM Society added a new category, Best Abbreviated Advert, to better reflect the breadth of advertising formats, …
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We want a global brand, should take you what, 3-6 months, tops?

October 14, 2003 Medical Communications branding, global, market research

'Friendly fire' and 'military intelligence' are celebrated oxymorons, and many creative agencies would have it that 'creative market research' is …
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All over the world: going global

October 14, 2003 Medical Communications branding, global

 
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Concept testing: the collision of two worlds

October 9, 2003 Medical Communications NHS, advertising, concept testing

Market research is a vital part of pharmaceutical marketing. If you don't talk independently to your audience, the people who …
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Opinion leaders – opportunities for a win-win in healthcare

October 9, 2003 Medical Communications key opinion leaders

Innovation in prescribing behaviour can be driven in three main ways. Doctors may prescribe differently in response to pharma industry …
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Opinion leader development: new resolutions for 2003

October 9, 2003 Medical Communications key opinion leaders

Opinion leader development is crucial to the pharma industry and likewise the pharma industry plays a pivotal role to provide …
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Does healthcare copywriting break the rules?

October 8, 2003 Medical Communications copywriting

In the heady world of consumer advertising, much has been written about copywriting. Imaginative titles ranging from the unforgettable The …
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The power of text

October 1, 2003 Medical Communications advertising, digi pharma, dtc

After a rocky start, advertising on the web has started to take off. Spending will pass $8 billion in the …
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Standing out in the brand crowd

October 1, 2003 Medical Communications branding

Part of the product/brand managers responsibility is to define a products position in the marketplace and define the key messages …
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