key opinion leaders
Key expert-pharma relations: a new era
October 20, 2008Medical Communications, Sales and Marketing industry relations, key opinion leaders, pharma
The relationship between doctors and the pharmaceutical industry has attracted considerable criticism in the past five years. Scepticism has risen, …
First class relationships
November 6, 2006Medical Communications, Sales and Marketing industry relations, key opinion leaders, pharma
Pharma goes 'no frillls'Provocative headlines drawing attention to inappropriate behaviour and misconduct in the medical and pharmaceutical professions have been …
Transparently beneficial?
October 2, 2006Medical Communications, Sales and Marketing industry relations, key opinion leaders, pharma
The pharma industry is under greater pressure than ever before to adopt an acceptable and ethical way of doing business, …
Look closer – The importance of local opinion leaders
October 29, 2003Sales and Marketing key opinion leaders
There is no doubt that key opinion leader (KOL) development has always been a crucial component of the marketing mix; …
Opinion leaders – opportunities for a win-win in healthcare
October 9, 2003Medical Communications key opinion leaders
Innovation in prescribing behaviour can be driven in three main ways. Doctors may prescribe differently in response to pharma industry …
Opinion leader development: new resolutions for 2003
October 9, 2003Medical Communications key opinion leaders
Opinion leader development is crucial to the pharma industry and likewise the pharma industry plays a pivotal role to provide …
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