Medical Communications

Showing 15 posts of 6408 posts found.

GSW unveils new European offering

March 6, 2009 Medical Communications GSW

GSW Worldwide, one of the biggest global healthcare advertising agencies has announced the launch of a new pan-European offering.GSW is …

Grabbing the Gorilla: Making adverts sell

March 3, 2009 Medical Communications, Sales and Marketing advertising, branding

Awareness, persuasion and emotional appeal are all important factors in effective advertising. The key is to draw attention to the …

Virgo wins major new diabetes launch account

February 26, 2009 Medical Communications Virgo

London-based healthcare PR specialist Virgo Health has won the UK account for new diabetes drug Onglyza. Due to be launched …

Novartis and charity team up on AMD campaign

February 18, 2009 Medical Communications, Sales and Marketing AMD, ophthalmology

Novartis has teamed up with blindness charity the RNIB on a new campaign to promote awareness of age-related macular degeneration …

Pfizer to disclose US clinical trial payments

February 10, 2009 Medical Communications ethics

Pfizer has announced plans to disclose payments to healthcare professionals involved in clinical trials. The company will publicly declare all …

UK pharma to consider ban on doctor gifts

February 5, 2009 Medical Communications ABPI, Code of Practice, ethics

All gifts from pharma companies to doctors and to medical students – should be banned, according to a new report …

How ‘in line’ communications won it for Obama

February 3, 2009 Medical Communications digi

It is undeniable that we live in an 'online' era: digital media and technology have infiltrated almost every aspect of …

PM Society ad awards – results

February 3, 2009 Medical Communications PM Soc, awards

The Pharmaceutical Marketing Society annual advertising awards on Friday were enjoyed in their traditional glittering style, and celebrated the industry's …

College Hill opens office in San Francisco

January 20, 2009 Medical Communications College Hill

Communications consultancy College Hill has expanded its international reach by opening an office in San Francisco. The group specialises in …

Chandler Chicco named European agency of the year

January 19, 2009 Medical Communications Chandler Chicco

Chandler Chicco has been named European Healthcare Consultancy of the Year in an annual review of the sector. The US-based …

Pfizer UK hints at disclosure of payments to doctors

January 19, 2009 Medical Communications ethics

The UK might soon follow US companies by publicly declaring payments made to opinion leaders. David Gillen, Pfizer UK's medical …

Senior Creative Appointments at LEC

January 16, 2009 Medical Communications

LANE EARL COX, one of the UK’s leading healthcare communications companies, is pleased to announce two senior appointments to its …

Catch up with the digital doctors

December 17, 2008 Medical Communications, Sales and Marketing digi, doctors, technology

Few things more graphically illustrate the conservative nature of pharma marketers than the slow birth of e-detailing. Ten years ago, …

Neil Flash joins Tonic

December 17, 2008 Medical Communications Tonic, appt

Healthcare specialist Tonic Life Communications has boosted its UK business with the appointment of a new managing director.Neil Flash, formerly …

NHS to launch clinical data portal

December 17, 2008 Medical Communications NHS, NHS Evidence, NICE, digi, patients

The NHS is building an online portal to store drug information in one place.NHS Evidence will pool clinical data for …
The Gateway to Local Adoption Series

Latest content