GSW unveils new European offering
pharmafile | March 6, 2009 | News story | Medical Communications | GSW
GSW Worldwide, one of the biggest global healthcare advertising agencies has announced the launch of a new pan-European offering.
GSW is part of the larger Inventiv Health group, and established its presence in Germany in 2005 when agency Angela Liedler GmbH became an affiliate of the global group. GSW then bought a controlling interest in the agency in 2007.
This integration has now been completed with the renaming of the Angela Liedler offices in Freiburg and Munich, which will now operate as GSW Europe.
"GSW Europe is 100% dedicated to healthcare communications in the European region," says Angela Liedler, managing director of GSW Europe.
"We can offer healthcare companies an unmatched depth of understanding of the key issues in an ever-changing market. GSW Europe's focus is unique because unlike other agencies who work on healthcare accounts as part of their overall business, our agency is completely dedicated to healthcare.
"By partnering with us, companies can take advantage of the best talents and services available in healthcare communication."
GSW Europe is part of the global GSW Worldwide advertising network and has launched a new website www.gsw-europe.com and campaign to promote its new offering.
The campaign – 'Refreshingly Different: 100% Healthcare' - underlines the agency's positioning as a new kind of comms agency which is 100% dedicated to healthcare in Europe.
The new website outlines the agency's services and showcases GSW Europe's pedigree in creativity and interactive capabilities. A new advertising campaign reflects the agency's focus on the pharmaceutical and OTC sectors, and is being run in regional and local marketing journals and e-zines aimed at pharmaceutical marketers.
"Over the last year we have seen that pharmaceutical companies are consolidating and regionalising their European marketing organisations and looking for agency partners who can provide a broad range of services across the region," says Phil Deschamps, chief executive and president of GSW Worldwide.
"We believe that GSW Europe not only offers award-winning traditional communications but is also at the cutting edge of digital communications, patient adherence programmes and access programmes across Europe."
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