PM Society ad awards – results
pharmafile | February 3, 2009 | News story | Medical Communications | PM Soc, awards
The Pharmaceutical Marketing Society annual advertising awards on Friday were enjoyed in their traditional glittering style, and celebrated the industry's best ad campaigns of the last 12 months.
A well-groomed crowd of over 1,200 gathered at the Grosvenor House Hotel in London for the event, and were entertained by the show's compere, stand-up comedian Michael McIntyre.
Success for Langland and Woolley Pau
Langland was among the most successful agencies this year, scooping awards with three different campaigns. The Windsor-based agency won the Hospital Direct Mail award with its campaign for Bayer Schering's cancer treatment Nexavar, and also best Hospital Campaign for its series on Seroquel XL, AstraZeneca's antipsychotic treatment.
Langland was also highly commended on its Crestor campaign for AstraZeneca in the category of best GP Journal Advertisement.
Woolley Pau was celebrating awards for its work with Sanofi Pasteur MSD on its vaccines portfolio.
The humorous illustrated advertising campaign created for Sanofi Pasteur's travel vaccines scooped the award for best GP Campaign, and also won the award for best Patient Information Campaign.
Another Woolley Pau advert for Sanofi Pasteur's Flu Vaccine promotion was commended in the Patient Information Campaign category.
Finally, the agency also won the top award in the GP Direct Mail category for its work on Steifel's acne treatment Duac.
More winners
Other winners included Paling Walters, who won the best Journal Advertisement Campaign as well as the GP Journal Advertisement with its famed Xenical campaign.
It is the third consecutive year that the agency has won awards with its series for Roche's weight loss treatment.
Meanwhile, Brand X Communications walked away with the Geoff Brook award for Innovation for its Symbicort Smart Roadshows campaign.
Junction 11's Gout Awareness series for Ipsen also won a clutch of awards. The eye-catching campaign conveyed the pain of the disease by showing a cactus and dynamite in place of a patient's foot.
Notably, the campaign won plaudits from both its target audience – doctors – as well and from a panel of industry and agency peers. The campaign won best Hospital Journal Advertisement, best International Core Campaign, and the Target Audience Award for Hospital Journal Advertisement.
RESULTS – DIRECT MAIL AND DETAILING
Craft Award for Hospital Direct Mail
Winner: Langland – Nexavar – Bayer Schering
Highly Commended: Torre Lazur McCann – Equasym (Monkey) – UCB
Torre Lazur McCann – Equasym (Newspaper) – UCB
Langland – Psychiatry Live – AstraZeneca
Craft Award for Detailing Aid
Winner: CDM London – Exelon Patch – Novartis
Highly Commended: Seven Stones – Avonex – Biogen Idec
Commended: PAN Advertising – Movelat – Genus
Craft Award for GP Direct Mail
Winner: Woolley Pau – Duac – Stiefel Laboratories
Target Audience Award for GP Direct Mail
Winner: Swordfish Advertising – Salivix (sponge) – Galen
Highly Commended: Swordfish Advertising – Salivix (sawdust) – Galen
Swordfish Advertising – Calcichew D3 Forte – Shire's
RESULTS – CAMPAIGN AWARDS
Craft Award for Patient Information Campaign
Winner: Woolley Pau – Travel Vaccines – Sanofi Pasteur MSD
Commended: Woolley Pau – Flu Vaccine – Sanofi Pasteur MSD
Magnetic with Prostate UK
Torre Lazur McCann – Yasmin – Bayer Schering
Craft Award for Hospital Campaign
Winner: Langland – Seroquel XL – AstraZeneca
Highly Commended: Seven Stones – Avonex – Biogen Idec
Commended: Langland – Psychiatry Live – AstraZeneca
Torre Lazur McCann – Testogel – Bayer Schering
Craft Award for International Core Campaign
Winner: Junction 11 – Gout Awareness – Ipsen UK
Commended: Swordfish Advertising – Osteoeze – Galen
Publicis Life Brands – Pradaxa – Boehringer Ingelheim
Craft Award for GP Campaign
Winner: Woolley Pau – Travel Vaccines – Sanofi Pasteur MSD
Craft Award for Journal Advertisement Campaign
Winner: Paling Walters – Xenical – Roche
Highly Commended: Langland – Crestor – AstraZeneca
Commended: Seven Stones – Zonegran – Eisai
RESULTS – DIGITAL AWARDS
Craft Award for Digital Media – Interactive
Winner: Doctors.net.uk – Asasantin Retard – Boehringer Ingelheim
Commended: Huntsworth Health – Advate & Feiba – Baxter UK
Paling Walters – Xenical – Roche
Craft Award for Digital Media – Film
Winner: MJL Advertising – Zomajet 2 Vision – Ferring Pharmaceuticals
Highly Commended: Big Pink – Zonegran – Eisai
Commended: Langland – Seroquel XL – AstraZeneca
RESULTS – PRESS AWARDS
Craft Award for Hospital Journal Advertisement
Winner: Junction 11 – Gout Awareness (Cactus) – Ipsen
Highly Commended: Junction 11 – Gout Awareness (Dynamite) – Ipsen
Commended: Langland – Seroquel XL (Eye) – AstraZeneca
Craft Award for GP journal Advertisement
Winner: Paling Walters – Xenical – Roche
Highly Commended: Langland – Crestor (Basketball) – AstraZeneca
Langland – Crestor (Dartboard) – AstraZeneca
Target Audience Award for Nursing Journal Advertisement
Winner: Rainmaker Advertising – Rosemont Pharmaceuticals
Highly Commended: Pharmedicare – Esteem Glove Range – Cardinal Health
Torre Lazur McCann – Testogel – Bayer Schering
Target Audience Award for Healthcare Industry Advertisement
Winner: Adventis Health – Adventis Health
Highly Commended: Dewar Advertising – Dewar Advertising
Commended: STEM Marketing – STEM Marketing
Target Audience Award for Hospital Journal Advertisement
Winner: Junction 11 – Gout Awareness (Dynamite) – Ipsen
Highly Commended: Junction 11 – Gout Awareness (Cactus) – Ipsen
CDM London – Femara – Novartis
Target Audience Award for GP Journal Advertisement
Winner: Swordfish Advertising – Calcichew D3 Forte (flowers) – Shire
Highly Commended: Paling Walters – Xenical – Roche
Swordfish Advertising – Unguentum M – Almirall
Geoff Brooke Award for Innovation
Winner: Brand(x) DJM – Symbicort SMART Roadshows – AstraZeneca
Highly Commended: Halesway – Durexhibit – SSL International
Commended: Huntsworth Health – Neulasta (Key Opinion Leader Tracker) – Amgen
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