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Medical Communications

Showing 15 posts of 6408 posts found.

Flu ad campaign dusted off as cases rise

January 5, 2011 Medical Communications NHS, UK, disease awareness, flu, influenza

The Department of Health this week relaunched its advertising campaign to remind people of the importance of good hand and …
News
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Digital Pharma: First big pharma Android apps launched

January 4, 2011 Medical Communications Android, Digital Pharma blog, Novartis, Sanofi-Aventis, apps, ipad, iphone

Big pharma’s smartphone marketing is starting to look beyond Apple’s attention-grabbing iPhone as companies produce the first apps for its …
News
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Digital Pharma: Industry still cautious about social media

December 23, 2010 Medical Communications Deloitte, Digital Pharma blog, doctors' social networks, social media, social networking

Life sciences companies remain cautious about using social networks, such as the healthcare professional community Sermo, largely because of a …
News

2010: Pharma’s year in review

December 23, 2010 Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing 2010, Avandia, China, European healthcare spending, GSK, Obama, year in review

2010 saw a harsh new economic reality dominate decisions in the US and Europe, but pharma seized on opportunities in …
Feature

Service Insight: New year, new resolution and priorities for 2011

December 23, 2010 Medical Communications Jo Spadaccino, Pegasus PR, Service Insight, Talking Point

SERVICE INSIGHTNow the nights have drawn in and as Christmas music drives this writer to distraction, my attention has been …
Feature
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Digital Pharma: FDA delays social media guidance until 2011

December 22, 2010 Medical Communications Digital Pharma blog, FDA, social media

The FDA will release its hotly-anticipated social media guidance for pharma companies in a piecemeal fashion, beginning in the first …
News
astrazeneca_esra_erkal_paler

AstraZeneca appoints Esra Erkal Paler head of global media relations

December 22, 2010 Medical Communications AstraZeneca, Esra Erkal Paler, appointment, medical communications

AstraZeneca has appointed Esra Erkal Paler to head up its worldwide media relations activities. She will lead the company’s London-based …
Appointment

CME Spotlight: Uniting European CME

December 20, 2010 Medical Communications CME, Continuing medical education, Eugene Pozniak

I started writing this month’s column while still in Berlin, one of my favourite cities in Europe, and also the …
Feature
georgeteague_refreshedwellbeing

Refreshed Wellbeing appoints new creative director

December 17, 2010 Medical Communications George Teague, Refreshed Wellbeing, appointment, medical communications

Reigate, UK-based healthcare comms agency Refreshed Wellbeing has appointed George Teague as creative director. His appointment comes at a time …
Appointment

Chime launches new healthcare comms venture

December 17, 2010 Medical Communications Chime Communications, David Rowley, Sandy Royden, healthcare comms agency, medical communications

Communications giant Chime is putting money into a new healthcare PR venture which will be run by the ex-global head …
News
ABPI

Novo rebuked after diabetes promotion breaches Code

December 16, 2010 Medical Communications ABPI, ABPI Code of Practice, Grunenthal, Napp Pharmaceuticals, Novo Nordisk, PMCPA, diabetes, diabetes drug marketing, lilly

Novo Nordisk been ‘named and shamed’ in health trade journal advertisements this week for breaching the ABPI Code of Practice. …
News
Healthy Thinkers

Digital Pharma: Doing good in healthcare

December 15, 2010 Medical Communications Digital Pharma blog, Dose of Digital, Healthy Thinkers, corporate responsibility

A new online community has been launched to bring together suggestions for improving healthcare and the altruistic side of those …
News

Publicis makes German digital healthcare acquisition

December 15, 2010 Medical Communications Digital District, Publicis Groupe, Publicis Healthware International, healthcare communications agency, medical communications, publicis

The healthcare arm of French communications giant Publicis Groupe has bought a German agency specialising in digital health comms to …
News
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Digital Pharma: AZ launches its first UK iPhone app

December 8, 2010 Medical Communications Apple, AstraZeneca, Digital Pharma blog, apps, ipad, iphone

AstraZeneca has launched an iPhone app to provide UK healthcare professionals with information on genetic tests for lung cancer. The …
News

WPP launches Healix Digital Health

December 7, 2010 Medical Communications Grey Healthcare, VML, WPP, digital marketing, digital marketing agency

A new digital healthcare agency, Healix Digital Health, has been launched by two companies within the WPP group. Grey Healthcare …
News
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