marketing
Working Life: Kay Spiller
February 13, 2009Sales and Marketing Astellas Pharma Europe, marketing
How did you find your way into your role? This was really through what I would describe as the 'traditional' …
The Brand MOT
February 3, 2009Sales and Marketing branding, marketing
To have a car on the road once it's more than three years old requires an MOT – an annual …
Who owns the brand?
January 27, 2009Sales and Marketing branding, marketing
For all of us in brand marketing, it is worth remembering that creating and nurturing a brand can be like …
New sales and marketing models
January 21, 2009Sales and Marketing marketing, sales, strategy
These are challenging times for pharma as regulatory reform, intense financial pressures and an increasingly complex network of stakeholders are …
What it takes to be a European marketing manager
January 20, 2009Business Services, Sales and Marketing Europe, brand manager, management, marketing, recruitment
Moving from a country-specific marketing role to a European marketing role can open up a whole new career path and …
The ABPI Code: more to come in 2009
December 15, 2008Medical Communications, Sales and Marketing ABPI, code, marketing
Is UK pharma coping with the revised Code and what changes will 2009 bring?
Managed Entry: creating a dialogue ahead of your launch
November 17, 2008Sales and Marketing NHS, healthcare, managed entry, marketing, product launch
Pharmaceutical companies are increasingly looking to 'managed entry' programmes to build strong relationships with NHS customers and ensure new products …
Specialising for success
October 29, 2008Research and Development, Sales and Marketing marketing, product portfolio
From the middle of the last century, the likes of GSK, Pfizer, AstraZeneca, Bristol Myers Squibb and others have made …
Working Life: Amanda Moosa
September 18, 2008Business Services, Sales and Marketing Nycomed, Working Life, branding, careers, marketing, sales
How did you find your way into your current role?I came into things via the ‘traditional’ route. After my biochemistry …
Living with the Code of Practice
September 4, 2008Medical Communications, Sales and Marketing ABPI, UK, code, marketing, pharma
The 2008 edition of the ABPI Code of Practice came into force on 1 July and the industry is fairly …
Marketing effectiveness: cloudy thinking won’t cut it
July 15, 2008Sales and Marketing effectiveness, marketing
Over recent years the pharmaceutical industry has been unable to escape the mantra of return on investment (ROI). Investment in …
New customers in the new NHS
July 10, 2008Sales and Marketing NHS, industry relations, marketing
No-one in pharmaceuticals or the NHS needs to be told their world is changing dramatically. The proof is all around, …
Global marketing and the shifting balance of power
June 23, 2008Sales and Marketing US, global, marketing
As a marketer in the international pharmaceutical world, it is very likely that the brand we are responsible for has …
7 principles in marketing to the new NHS
May 28, 2008Sales and Marketing NHS, healthcare, marketing
Developing a successful market access strategy has become the Holy Grail for brand teams across the UK pharmaceutical industry.
Latest content
Boyds expands Regulatory Affairs team to support growing demand
Sterling doubles ADC manufacturing capacity at Welsh facility
Femtosecond laser cuts lung tumour margin assessment time
Blood sensor detects Parkinson’s-associated proteins in 40 minutes
