
Big pharma’s smartphone marketing is starting to look beyond Apple’s attention-grabbing iPhone as companies produce the first apps for its …

AstraZeneca has launched an iPhone app to provide UK healthcare professionals with information on genetic tests for lung cancer. The …

The ranks of pharma iPhone apps are increasing all the time and recent months have seen new additions from Teva, …

Janssen UK has officially launched its new psoriasis disease awareness campaign, part of which includes the first pharma Facebook page …

Novo Nordisk has launched an iPhone app for US healthcare professionals that enables to them look up dosing guidelines for …
An app launched by Doctors.net.uk in response to a surge in the number of doctors signing up for iPhones, has …
The iPhone and its new, larger cousin the iPad, have captured the hearts of many technology lovers, and have ushered …

This week’s roundup includes Janssen-Cilag’s YouTube success, FDA to boost social media work, Novartis iPhone profile, Pfizer on SlideShare and …

In the first two parts of Big Pharma’s iPhone Apps I looked at apps produced by 11 of the largest …

Part one of Big Pharma’s iPhone Apps covered apps produced by Pfizer, Merck & Co, GlaxoSmithKline, Sanofi-Aventis and Novartis and …

Most sectors of business have been eagerly eyeing, and responding to, the potential of Apple’s iPhone, and this year’s iPad …

Janssen-Cilag UK has unveiled the first psoriasis iPhone app – a disease calculator for healthcare professionals treating the chronic skin condition. It …

The first big pharma apps specially designed for Apple’s iPad have started to emerge, with Pfizer and Sanofi leading the …

A new service to allow doctors to communicate with Pfizer via iPhones and other mobile devices has been unveiled. Clinicians …

Bayer Schering Pharma is counting down to World Haemophilia Day with a football-themed online disease awareness campaign. The centre-piece of …