digital pharma
Digital Pharma: AZ outlines its online principles
March 2, 2010Medical Communications FDA, digital pharma, social media
AstraZeneca says it has an obligation to use social media to help empower patients and prescribers to make informed decisions …
Digital Pharma: Searching for clinical trials
February 23, 2010Research and Development CRO, TrialReach, digi, digital pharma, digital pharma research, digital research, patient recruitment
A new clinical trials search and referral engine has launched to help patients who are considering taking part in a …
Digital Pharma: UCB’s online epilepsy community
February 8, 2010Medical Communications, Research and Development PatientsLikeMe, UCB, community, digital pharma, digital pharma research, patient information
UCB has launched an online community for US epilepsy patients to record ‘real-world’ experiences of the condition. In addition to …
Digital Pharma: New EMA website previewed
February 3, 2010Research and Development, Sales and Marketing EMA, branding, digital pharma
The European Medicines Agency is preparing to overhaul its website to make it easier for users to get information. This …
Digital Pharma – Byte-sized roundup
January 29, 2010Medical Communications ABPI, digital pharma, patient information, pm society
In this week’s roundup: PM Society to recognise Digital Media Pioneer, ABPI expands Twitter use, DH accredits health information and …
Digital Pharma – What next for European pharma and social media?
January 28, 2010Medical Communications Europe, digital pharma, patient information, social media
Ever since the FDA announced its social media and internet hearing last September the big question over here has been …
Digital Pharma – Byte-sized roundup
January 22, 2010Medical Communications Fresenius Kabi, P&G, Prilosec OTC, Seroquel, Twitter, digital pharma
In this week’s roundup: P&G taps social media for Prilosec OTC, UK launches new data site, analysis of pharma on …
Digital Pharma: Glucose monitoring for the Nintendo generation
January 20, 2010Medical Communications Bayer, diabetes, digi, digi game, digital pharma
The Nintendo DS that arrived in our house on Christmas has already become my eldest son’s most favourite present of …
Digital Pharma: Byte-sized roundup
January 15, 2010Medical Communications Diagnostics, Novartis, Roche, digital pharma, malaria
In this week’s roundup: Roche answers cancer testing questions, Novartis uses SMS in fight against malaria, UCB goes to Facebook …
Digital Pharma: Virtual diabetes patient community launched on Second Life
January 13, 2010Medical Communications Diabetes UK, Second Life, diabetes, digital pharma
Patient group Diabetes UK has, quite literally, set up shop on Second Life, establishing its own office in the online …
Digital Pharma: Byte-sized roundup
January 8, 2010Medical Communications Diabetes UK, NICE, Shire, ViiV, digital pharma, doctors.net, iphone
Includes online petition against NICE decision, Shire brings ADHD to Twitter, ViiV joins Twitter, Doctors.net.uk launches iPhone app and Diabetes …
Digital Pharma: Roche tackles sidewiki
December 21, 2009Medical Communications Roche, digi, digital pharma, google, sidewiki
Roche has become the second pharma company to tackle sidewiki on its corporate website, posting an entry that sets out …
Digital Pharma: A Year in Digital (5/5)
December 16, 2009Medical Communications 2009, Boehringer, digi, digital pharma, year in review
Favourite use of digital (pharma)• Microsoft’s future of healthcare video. It’s their vision of the possibilities that I fell in …
Digital Pharma: A Year in Digital (4/5)
December 15, 2009Medical Communications 2009, Bayer, digi, digital pharma, year in review
Favourite use of digital (pharma)Physicians’ social networks. This is pharma’s new engagement channel offering the industry an opportunity to normalise …
Digital Pharma: A Year in Digital (3/5)
December 14, 2009Medical Communications 2009, Roche, digi, digital pharma, year in review
A number of Roche’s own interactive educational initiatives, such as those explaining biotechnology or what it takes to develop a …
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