Digital Pharma blog
Digital Pharma: Facebook first from Janssen
October 8, 2010Medical Communications Digital Pharma blog, Facebook, Janssen, Twitter, ipad, iphone, youtube
Janssen UK has officially launched its new psoriasis disease awareness campaign, part of which includes the first pharma Facebook page …
Digital Pharma: Pfizer socialises pain campaign
October 5, 2010Medical Communications Digital Pharma blog, Facebook, Flickr, Pfizer, Twitter, social media
Pfizer is campaigning for better care for people suffering from chronic pain and has turned to social media to galvanise …
Digital Pharma: Janssen unveils UK social media plans
September 23, 2010Medical Communications Digital Pharma blog, Facebook, Janssen, Twitter, psoriasis, social media, youtube
Janssen UK is to launch a wide-ranging social media campaign to raise awareness of the chronic skin condition psoriasis. The …
Digital Pharma: GSK takes drug information to Europe
September 21, 2010Medical Communications Digital Pharma blog, GlaxoSmithKline, digital patients
European patients can now get information on GlaxoSmithKline’s prescription medicines direct from the company through its expanded health.gsk.com website. The …
Digital Pharma: Novo launches insulin dosing app
September 17, 2010Medical Communications, Sales and Marketing Digital Pharma blog, Novo Nordisk, app, diabetes, iphone
Novo Nordisk has launched an iPhone app for US healthcare professionals that enables to them look up dosing guidelines for …
Digital Pharma: Lilly aims to be social on its Lillypad
September 16, 2010Medical Communications Digital Pharma blog, Twitter, blog, lilly
Lilly has jumped feet first into the social media scene this week, launching a corporate blog and a Twitter account. …
Digital Pharma: Boehringer gets social with Facebook
September 14, 2010Medical Communications Boehringer, Digital Pharma blog, Facebook
Boehringer Ingelheim is looking for fans on Facebook and wants its employees to be thought of as “superheroes, only with …
Roche: ‘We will work to eliminate barriers to social media’
September 3, 2010Medical Communications Digital Pharma blog, Roche, social media
Last month Roche broke new ground for pharma by publishing its Social Media Principles (full details of which you can …
Digital Pharma: Augmented reality gateway for Bayer haemophilia site
September 1, 2010Medical Communications Digital Pharma blog, augmented reality, disease awareness campaigns, haemophilia
Bayer Healthcare has launched a new disease awareness campaign that uses augmented reality techniques to engage with its target audience. …
Digital Pharma: Roche asks employees to be social media ‘scouts’
August 17, 2010Medical Communications Digital Pharma blog, Roche, social media
Roche wants employees who use social media to be ‘scouts’ for how the company and its products are perceived online. …
Digital Pharma: Pfizer begins social media drive for online clinic
August 13, 2010Medical Communications Digital Pharma blog, ManMOT, Pfizer, Twitter, digital patients
Pfizer UK has turned to social media to help raise awareness of its online Man MOT male health clinic and …
Digital Pharma: Novartis rapped for Facebook sharing
August 10, 2010Medical Communications Digital Pharma blog, Facebook, Novartis, Tasigna
Novartis has had its knuckles rapped by the FDA over the company’s use of social media sharing tools. At issue …
Digital Pharma: Byte-sized roundup
August 4, 2010Medical Communications Digital Pharma blog, Janssen, disease awareness campaigns, iphone, social media
This week’s roundup includes Janssen-Cilag’s YouTube success, FDA to boost social media work, Novartis iPhone profile, Pfizer on SlideShare and …
Digital Pharma: Novartis game takes aim at ticks
July 30, 2010Medical Communications Digital Pharma blog, Novartis, digital patients, disease awareness campaigns, encephalitis
Novartis has launched a new online game to raise awareness of the risks posed by ticks and how to avoid …
Digital Pharma: UK health clinic first for Pfizer
July 28, 2010Medical Communications Digital Pharma blog, Pfizer, digital patients, digital pharma med coms, disease awareness campaigns, sexual health
Men in the UK can now go online for confidential advice and information about any health problem through a unique …
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