augmented reality

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Digital Pharma: Genzyme’s augmented reality heart

October 12, 2010
Medical Communications Digital Pharma blog, Genzyme, augmented reality

Genzyme Europe has launched a new website that allows users to take a peak inside their own heart, or so …

Bayer's Questival site

Digital Pharma: Augmented reality gateway for Bayer haemophilia site

September 1, 2010
Medical Communications Digital Pharma blog, augmented reality, disease awareness campaigns, haemophilia

Bayer Healthcare has launched a new disease awareness campaign that uses augmented reality techniques to engage with its target audience. …

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