Digital Pharma blog
#fakedrugs: Scammers using Twitter to peddle fake medicines
October 24, 2011Medical Communications Digital Pharma blog, Twitter
Scammers are exploiting Twitter to entice people into buying fake medicines, according to a new report. The report, published by …
Digital Pharma: It’s not about the brand website
October 19, 2011Sales and Marketing Digital Pharma blog
The last few years have seen an explosion of interest in digital marketing in the pharma sector, reflecting the wider …
Digital Pharma: NHS-backed health social network launches
October 3, 2011Medical Communications Digital Pharma blog, NHS, social media
A new NHS-backed social network has launched to provide support to patients with long-term conditions through ‘personal health planning’. How …
Digital Pharma: Lilly plans social media expansion
September 14, 2011Medical Communications Digital Pharma blog, Facebook, lilly, social media, youtube
One year after launching its corporate blog Lilly is ramping up its use of social media. Last week the company …
Digital Pharma: Twitter slip-up shouldn’t silence pharma
September 9, 2011Medical Communications, Sales and Marketing Bayer, Code of Practice, Digital Pharma blog, PMCPA, Twitter
Bayer UK was recently ruled to have breached the ABPI Code of Practice by promoting prescription-only medicines to the general …
Digital Pharma: Mobile marketing
September 1, 2011Medical Communications Digital Pharma blog, iphone, mobile, smart devices
“This, is not a phone,” said Mark Blayney Stuart holding up his BlackBerry. “It’s a very powerful computer that happens …
Digital Pharma: Bayer reprimanded over social media use
August 17, 2011Medical Communications ABPI Code of Practice, Bayer, Digital Pharma blog, PMCPA
Bayer will be named in the medical press after being found guilty of the first social media breach of the …
Digital Pharma: Pharma adapts to new era on Facebook
August 15, 2011Medical Communications Digital Pharma blog, Facebook
Pharma companies must adapt to a new level of engagement on Facebook after new rules from the social network forcing …
Digital Pharma: Pfizer’s Facebook page hacked
July 22, 2011Medical Communications Digital Pharma blog, Facebook, Pfizer
Pfizer has regained control of its corporate Facebook page after hackers temporarily defaced it earlier this week. A UK group …
Digital Pharma: iPhone and iPad app update
July 15, 2011Medical Communications, Sales and Marketing Blackberry, Digital Pharma blog, ipad, iphone, mobile
How many iPads has Boehringer Ingelheim ordered for its sales force in Turkey? Do Novartis’ investors really want their annual …
Digital Pharma: Facebook warning for UK doctors
July 14, 2011Medical Communications BMA, Digital Pharma blog, doctors, nurses, social media
UK doctors have been told not to accept patients as Facebook friends in order to maintain professional boundaries. The BMA’s …
Digital Pharma: Bayer tweets breach ABPI Code of Practice
July 5, 2011Medical Communications Bayer, Code of Practice, Digital Pharma blog, PMCPA, Twitter, medical communications news, social media
Bayer’s use of Twitter has caused the first social media breach of the ABPI Code of Practice. Code regulator the …
Digital Pharma: The Best of Health in digital
July 1, 2011Medical Communications Best of Health, Digital Pharma blog, awards, digital marketing, medical communications news
Recognition for digital pharma marketing has been slowly increasing over the last couple of years and last night’s Best of …
Digital Pharma: Pharmacovigilance, the internet and social media
June 15, 2011Medical Communications, Research and Development, Sales and Marketing Digital Pharma blog, adverse event reporting, adverse events, pharmacovigilance
This week the ABPI released guidance on managing adverse events from social media and the internet in a document that …
Digital Pharma: The rise of the European e-patient
June 14, 2011Medical Communications, Sales and Marketing Digital Pharma blog, online health information
The number of people in Europe who go online to look for health information has more than doubled over the …
