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Digital Pharma blog

Showing 15 posts of 84 posts found.

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Digital Pharma: Facebook first from Janssen

October 8, 2010
Medical Communications Digital Pharma blog, Facebook, Janssen, Twitter, ipad, iphone, youtube

Janssen UK has officially launched its new psoriasis disease awareness campaign, part of which includes the first pharma Facebook page …

News

Digital Pharma: Pfizer socialises pain campaign

October 5, 2010
Medical Communications Digital Pharma blog, Facebook, Flickr, Pfizer, Twitter, social media

Pfizer is campaigning for better care for people suffering from chronic pain and has turned to social media to galvanise …

News
Janssen's psoriasis social media campaign

Digital Pharma: Janssen unveils UK social media plans

September 23, 2010
Medical Communications Digital Pharma blog, Facebook, Janssen, Twitter, psoriasis, social media, youtube

Janssen UK is to launch a wide-ranging social media campaign to raise awareness of the chronic skin condition psoriasis. The …

News
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Digital Pharma: GSK takes drug information to Europe

September 21, 2010
Medical Communications Digital Pharma blog, GlaxoSmithKline, digital patients

European patients can now get information on GlaxoSmithKline’s prescription medicines direct from the company through its expanded health.gsk.com website. The …

News
Novo Dose diabetes iPhone app

Digital Pharma: Novo launches insulin dosing app

September 17, 2010
Medical Communications, Sales and Marketing Digital Pharma blog, Novo Nordisk, app, diabetes, iphone

Novo Nordisk has launched an iPhone app for US healthcare professionals that enables to them look up dosing guidelines for …

News
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Digital Pharma: Lilly aims to be social on its Lillypad

September 16, 2010
Medical Communications Digital Pharma blog, Twitter, blog, lilly

Lilly has jumped feet first into the social media scene this week, launching a corporate blog and a Twitter account. …

News
Boehringer Ingelheim Facebook picture

Digital Pharma: Boehringer gets social with Facebook

September 14, 2010
Medical Communications Boehringer, Digital Pharma blog, Facebook

Boehringer Ingelheim is looking for fans on Facebook and wants its employees to be thought of as “superheroes, only with …

News
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Roche: ‘We will work to eliminate barriers to social media’

September 3, 2010
Medical Communications Digital Pharma blog, Roche, social media

Last month Roche broke new ground for pharma by publishing its Social Media Principles (full details of which you can …

Feature
Bayer's Questival site

Digital Pharma: Augmented reality gateway for Bayer haemophilia site

September 1, 2010
Medical Communications Digital Pharma blog, augmented reality, disease awareness campaigns, haemophilia

Bayer Healthcare has launched a new disease awareness campaign that uses augmented reality techniques to engage with its target audience. …

News
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Digital Pharma: Roche asks employees to be social media ‘scouts’

August 17, 2010
Medical Communications Digital Pharma blog, Roche, social media

Roche wants employees who use social media to be ‘scouts’ for how the company and its products are perceived online. …

News
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Digital Pharma: Pfizer begins social media drive for online clinic

August 13, 2010
Medical Communications Digital Pharma blog, ManMOT, Pfizer, Twitter, digital patients

Pfizer UK has turned to social media to help raise awareness of its online Man MOT male health clinic and …

News
Novartis Tasigna website

Digital Pharma: Novartis rapped for Facebook sharing

August 10, 2010
Medical Communications Digital Pharma blog, Facebook, Novartis, Tasigna

Novartis has had its knuckles rapped by the FDA over the company’s use of social media sharing tools. At issue …

News
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Digital Pharma: Byte-sized roundup

August 4, 2010
Medical Communications Digital Pharma blog, Janssen, disease awareness campaigns, iphone, social media

This week’s roundup includes Janssen-Cilag’s YouTube success, FDA to boost social media work, Novartis iPhone profile, Pfizer on SlideShare and …

News
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Digital Pharma: Novartis game takes aim at ticks

July 30, 2010
Medical Communications Digital Pharma blog, Novartis, digital patients, disease awareness campaigns, encephalitis

Novartis has launched a new online game to raise awareness of the risks posed by ticks and how to avoid …

News
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Digital Pharma: UK health clinic first for Pfizer

July 28, 2010
Medical Communications Digital Pharma blog, Pfizer, digital patients, digital pharma med coms, disease awareness campaigns, sexual health

Men in the UK can now go online for confidential advice and information about any health problem through a unique …

News
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