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Showing 15 posts of 31 posts found.

inVentiv Health acquires French advertising group

September 8, 2010
Medical Communications France, advertising, inVentiv Health

InVentiv Health is to acquire Star Terre Santé, a leading group of healthcare marketing and communications agencies based in Paris. …

News

Health 4 Brands launched in the UK

September 11, 2009
Medical Communications Euro RSCG, advertising

Euro RSCG Life has launched Health 4 Brands as a second health agency in the UK. Health 4 Brands (H4B) …

News

Advertising: be brief, be bold

July 22, 2009
Sales and Marketing Pfizer, advertising, branding

In the pharma industry, do we believe that the gap between what our businesses promise and what results our businesses …

Feature

Awards for Mother Advertising and Langland

July 20, 2009
Medical Communications, Sales and Marketing Best of Health, IPA, advertising

Feature

Euro RSCG buys Medicom

July 3, 2009
Medical Communications Euro RSCG, advertising

Euro RSCG Life, one of healthcare's largest communications groups, has acquired the London-based Medicom Group. The medical communications agency is …

News

Grabbing the Gorilla: Making adverts sell

March 3, 2009
Medical Communications, Sales and Marketing advertising, branding

Awareness, persuasion and emotional appeal are all important factors in effective advertising. The key is to draw attention to the …

Feature

Tapping into the audience’s imagination

September 9, 2008
Medical Communications Best of Health, IPA, advertising, awards, event

Feature

The World According To ..

July 14, 2008
Medical Communications, Sales and Marketing advertising, communications

What, in your opinion, is the current state of marketing in pharma? What a question. How do you measure the …

Feature

PM Society Awards

January 28, 2008
Medical Communications advertising, awards

The Pharmaceutical Marketing Society’s Advertising Awards added their customary sparkle to the grey month of January, and celebrated the best …

News

A fresh look at advertising

September 11, 2006
Medical Communications advertising

Mary Poppins knew only too well that a spoonful of sugar makes the medicine go down. But in these sugar-free …

Feature

Anti-smoking ad lights up Best of Health awards

July 7, 2006
Medical Communications Best of Health, advertising, awards, events

Clear Marketing Communications has taken the top prize at the 2006 Best of Health Awards with a striking advert highlighting …

Feature

DTC: the new philosopher’s stone?

October 15, 2003
Medical Communications EU, advertising, direct to consumer, dtc

Feature

Unoriginal sin

October 14, 2003
Medical Communications advertising, creativity

'OK, so its been done before a couple of times. But badly.' It is the meeting from hell. You may …

Feature

The PM Society Advertising Awards 2002

October 14, 2003
Medical Communications advertising, awards, pm society

This year the PM Society added a new category, Best Abbreviated Advert, to better reflect the breadth of advertising formats, …

Feature

Concept testing: the collision of two worlds

October 9, 2003
Medical Communications NHS, advertising, concept testing

Market research is a vital part of pharmaceutical marketing. If you don't talk independently to your audience, the people who …

Feature
The Gateway to Local Adoption Series

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