advertising
inVentiv Health acquires French advertising group
September 8, 2010Medical Communications France, advertising, inVentiv Health
InVentiv Health is to acquire Star Terre Santé, a leading group of healthcare marketing and communications agencies based in Paris. …
Health 4 Brands launched in the UK
September 11, 2009Medical Communications Euro RSCG, advertising
Euro RSCG Life has launched Health 4 Brands as a second health agency in the UK. Health 4 Brands (H4B) …
Advertising: be brief, be bold
July 22, 2009Sales and Marketing Pfizer, advertising, branding
In the pharma industry, do we believe that the gap between what our businesses promise and what results our businesses …
Euro RSCG buys Medicom
July 3, 2009Medical Communications Euro RSCG, advertising
Euro RSCG Life, one of healthcare's largest communications groups, has acquired the London-based Medicom Group. The medical communications agency is …
Grabbing the Gorilla: Making adverts sell
March 3, 2009Medical Communications, Sales and Marketing advertising, branding
Awareness, persuasion and emotional appeal are all important factors in effective advertising. The key is to draw attention to the …
Tapping into the audience’s imagination
September 9, 2008Medical Communications Best of Health, IPA, advertising, awards, event
The World According To ..
July 14, 2008Medical Communications, Sales and Marketing advertising, communications
What, in your opinion, is the current state of marketing in pharma? What a question. How do you measure the …
PM Society Awards
January 28, 2008Medical Communications advertising, awards
The Pharmaceutical Marketing Society’s Advertising Awards added their customary sparkle to the grey month of January, and celebrated the best …
A fresh look at advertising
September 11, 2006Medical Communications advertising
Mary Poppins knew only too well that a spoonful of sugar makes the medicine go down. But in these sugar-free …
Anti-smoking ad lights up Best of Health awards
July 7, 2006Medical Communications Best of Health, advertising, awards, events
Clear Marketing Communications has taken the top prize at the 2006 Best of Health Awards with a striking advert highlighting …
DTC: the new philosopher’s stone?
October 15, 2003Medical Communications EU, advertising, direct to consumer, dtc
Unoriginal sin
October 14, 2003Medical Communications advertising, creativity
'OK, so its been done before a couple of times. But badly.' It is the meeting from hell. You may …
The PM Society Advertising Awards 2002
October 14, 2003Medical Communications advertising, awards, pm society
This year the PM Society added a new category, Best Abbreviated Advert, to better reflect the breadth of advertising formats, …
Concept testing: the collision of two worlds
October 9, 2003Medical Communications NHS, advertising, concept testing
Market research is a vital part of pharmaceutical marketing. If you don't talk independently to your audience, the people who …
