Euro RSCG buys Medicom
pharmafile | July 3, 2009 | News story | Medical Communications | Euro RSCG, advertising
Euro RSCG Life, one of healthcare's largest communications groups, has acquired the London-based Medicom Group.
The medical communications agency is based in West London and has twice been named Medical Education Consultancy of the Year by Communique (2008 and 2007) as well as 2008 Marketing Consultancy of the Year by PharmaTimes.
"I am delighted to welcome Medicom Group into the Euro RSCG Worldwide network," said Michel Nakache, Euro RSCG Life Worldwide managing partner, upon announcing the acquisition.
"This will enhance our offering for our clients and prospects in medical communications and market access at both the global and European levels."
The company says that in keeping with its single brand approach, the new acquisition will be renamed Euro RSCG Life Medicom.
Michele Raspone, chief executive EMEA and Asia, added: "This acquisition makes our strategy real and actionable. Strengthening our med coms offering today is key to the future of our network at the regional and country levels, and the inclusion of the Medicom Group will enhance our already compelling and customised offering.
"Euro RSCG Life Medicom will assume a leading role in our med ed offering by co-ordinating our regional effort and putting at the core med coms and market access."
The Medicom Group has been owned by Martin Ellis since 2003, when he bought the firm with a business partner from institutional investors for an undisclosed sum.
Ellis, the former international MD of Cohn & Wolfe, has now sold a controlling stake in the business to Euro RSCG, and will remain at the firm to oversee its expansion into international markets.
Martin Ellis, chairman and main shareholder of Medicom Group, commented: "Along with my managing team, I am very happy and proud to join Euro RSCG Life. We believe this gives us exciting opportunities to continue growing and makes Medicom Group a truly global brand.
"We will bring our knowledge, know-how and professional style in med coms and market access to better service Euro RSCG Life clients. In parallel, the new enterprise will provide existing Medicom clients with a European and worldwide perspective."
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