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Medical Communications

Showing 15 posts of 6408 posts found.

The Consumer Age

October 21, 2003 Medical Communications empowered, patients

The growing influence of patient advocacy groups (PAGs) such as the Patients Association is evidence of patient power flexing its …
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New lines of communication

October 21, 2003 Medical Communications, Sales and Marketing MHRA, disease awareness campaigns

New guidelines from the Medicines and Healthcare Products Regulatory Agency (MHRA) have placed disease awareness campaigns under the spotlight.They spell …
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Are you making the most of your web investment?

October 21, 2003 Medical Communications digi pharma, investment, websites

Pharmaceutical companies have spent millions of pounds on websites since the mid-1990s. Although almost no one is prepared to admit …
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Rebranding – in it for the long haul

October 16, 2003 Medical Communications branding, life cycle

In February, the Government announced plans for a new Hib (Haemophilus influenzae type b) vaccine booster, but with the MMR …
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Communications before launch

October 16, 2003 Medical Communications communications, pre-launch

Producing and launching a profitable drug is no easy task and requires cohesive planning throughout all stages of the product's …
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Power to the patient

October 16, 2003 Medical Communications consumers assocation, patient information

Patient information is a growing issue. Publicity around issues such as the variation in treatment across the country – so-called …
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DTC: the new philosopher’s stone?

October 15, 2003 Medical Communications EU, advertising, direct to consumer, dtc

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Strategic communications planning

October 15, 2003 Medical Communications communications, planning, strategic, targeting

Once your product has hit the market, can strategic communications still play a part? It can if you combine it …
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Unoriginal sin

October 14, 2003 Medical Communications advertising, creativity

'OK, so its been done before a couple of times. But badly.' It is the meeting from hell. You may …
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The PM Society Advertising Awards 2002

October 14, 2003 Medical Communications advertising, awards, pm society

This year the PM Society added a new category, Best Abbreviated Advert, to better reflect the breadth of advertising formats, …
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We want a global brand, should take you what, 3-6 months, tops?

October 14, 2003 Medical Communications branding, global, market research

'Friendly fire' and 'military intelligence' are celebrated oxymorons, and many creative agencies would have it that 'creative market research' is …
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All over the world: going global

October 14, 2003 Medical Communications branding, global

 
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Concept testing: the collision of two worlds

October 9, 2003 Medical Communications NHS, advertising, concept testing

Market research is a vital part of pharmaceutical marketing. If you don't talk independently to your audience, the people who …
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Opinion leaders – opportunities for a win-win in healthcare

October 9, 2003 Medical Communications key opinion leaders

Innovation in prescribing behaviour can be driven in three main ways. Doctors may prescribe differently in response to pharma industry …
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Opinion leader development: new resolutions for 2003

October 9, 2003 Medical Communications key opinion leaders

Opinion leader development is crucial to the pharma industry and likewise the pharma industry plays a pivotal role to provide …
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The Gateway to Local Adoption Series

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