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Transparently beneficial?

Medical Communications, Sales and Marketing | industry relations, key opinion leaders, pharma

The pharma industry is under greater pressure than ever before to adopt an acceptable and ethical way of doing business, …

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Waving not drowning: tackling NHS reform

Sales and Marketing | NHS, healthcare, marketing, strategy

New NHS initiatives, restructuring plans and government health policies seem to be announced and introduced on a never-ending basis, with …

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A fresh look at advertising

Medical Communications | advertising

Mary Poppins knew only too well that a spoonful of sugar makes the medicine go down. But in these sugar-free …

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How to make your move

Business Services | career, planning, recruitment

According to a recent survey, four out of every 10 employees are thinking about changing their job in the next …

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Contract Sales: the issues in the field

Sales and Marketing | contract sales, outsourcing, sales

The changing NHS customerAs NHS customers change, CSOs are having to adapt and forge new partnerships, and develop new skills.

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Women’s European pharma network launched

Research and Development, Sales and Marketing | Europe, association, pharma

 Over the years, the numbers of women taking up positions of authority in the pharmaceutical industry has grown considerably, and …

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The right stuff: execs with the Midas touch

Business Services, Research and Development | biotech, management, recruitment

Here's a challenge: find someone with PhD-level scientific knowledge, a strong management track record and entrepreneurial flair. If there are …

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Time to get back to our scientific basics

Research and Development | biotech, drug safety, industry reputation

Recently I was wandering through the local market, and found myself in front of a stall selling therapeutic magnets. I …

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Head-to-head: Nice and the SMC

Research and Development, Sales and Marketing | NICE, SMC, healthcare

The announcements on NHS budget deficits and the debates surrounding the prescribing of costly drugs, such as in the  Herceptin …

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Identifying and nurturing talent in your salesforce

Sales and Marketing | Schering-Plough, UK, sales, strategy

The aim of every company, pharma or otherwise, is to boost sales and take a greater market share. However, despite …

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McKinnell makes early exit from Pfizer

Sales and Marketing | Pfizer

Hank McKinnell has stepped down as chief executive of Pfizer earlier than expected following continued criticism of his performance from …

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Market Research…..our survey said

Sales and Marketing | market research

Marrying traditional techniquesDespite researchers' natural leaning towards either qualitative or quantitative research, it is clear that the two types of …

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Are you ready to become an interim manager?

Business Services | interim management, recruitment

The last few years have seen both dramatic and rapid changes in the adoption of interim management in the life …

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Use your intelligence to watch the competition

Research and Development, Sales and Marketing | market research

One of the reasons the executives of ill-fated US energy group Enron were for a while 'the smartest guys in …

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Anti-smoking ad lights up Best of Health awards

Medical Communications | Best of Health, advertising, awards, events

Clear Marketing Communications has taken the top prize at the 2006 Best of Health Awards with a striking advert highlighting …

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