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Declaring doctor payments

Research and Development, Sales and Marketing | ABPI, EFPIA, Europe, UK, US, ethics, industry relations, payments

A number of pharmaceutical companies in the US have recently announced they will declare all the payments to healthcare professionals. …

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The ABPI Code: more to come in 2009

Medical Communications, Sales and Marketing | ABPI, code, marketing

Is UK pharma coping with the revised Code and what changes will 2009 bring?  

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The Pharmafocus Interview: Shadow health minister Mark Simmonds

| Conservatives, hc

 The Conservatives have led in the opinion polls throughout 2008, and even with Gordon Brown’s rating enjoying a bounce over …

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Efficacy or effectiveness?

Research and Development | Les Rose, clinical trials, evidence

The question of ‘generalisability’ – or the extent clinical trials can be applied to the real world, has been an …

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Caution: you are entering phase III

Research and Development | clinical trials, drug development, phase III

Patient: "I've just gone into phase III! What are my chances of coming through alive?" Doctor: "Well the prognosis is …

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Effective marketing training

Business Services | careers, training

When the UK's Olympics team came home from Beijing this summer, laden with a record haul of medals, the nation …

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What’s your career plan?

Business Services | career, planning, recruitment

You probably know the type: successful people who apparently ease through their careers, seemingly running on invisible, smooth rails towards …

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Managed Entry: creating a dialogue ahead of your launch

Sales and Marketing | NHS, healthcare, managed entry, marketing, product launch

Pharmaceutical companies are increasingly looking to 'managed entry' programmes to build strong relationships with NHS customers and ensure new products …

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Good Publication Practice 2: updating best practice

Research and Development, Sales and Marketing | GPP, Good Publication Practice, clinical trials, ethics, journals, publication

 Results from clinical trials are the very lifeblood of the pharmaceutical industry, representing the frontline in the search for new …

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Working Life: Viggo Birch

Business Services, Research and Development, Sales and Marketing | Novo Nordisk, WL, careers

How did you arrive at your current position?A long story. I started in Mobil Oil in Denmark after graduating from …

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The best two things to happen to pharma?

Sales and Marketing | NHS, health checks, healthcare

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The rise and rise of the interim manager

Business Services | interim management, recruitment

Interim management is now a popular choice in pharma marketing, both for companies looking to recruit for short spells, and …

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Specialising for success

Research and Development, Sales and Marketing | marketing, product portfolio

From the middle of the last century, the likes of GSK, Pfizer, AstraZeneca, Bristol Myers Squibb and others have made …

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Working Life: Philip Sarbutt

Research and Development, Sales and Marketing | UK, Wyeth, Wyeth Pharmaceuticals, outsourcing

How did you find your way into your role?

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Working in vaccines, a primer

Business Services, Research and Development, Sales and Marketing | Novartis, recruitment, vaccines

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