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evidence

Showing 3 posts of 3 posts found.

Is clinical research management evidence-based?

September 29, 2014
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Les Rose, Six Sigma, clinical trials, evidence, neuro-linguistic

Those who follow my columns will know that I am in the habit of starting with reminiscences. It’s something that …

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Sales image

The end of salesmanship?

August 18, 2014
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Les Rose, Rose, a bpi, all trials, evidence, gold acre, sales, salesmanship

Although my specialism for the last 35 years has been clinical research, I actually started in the pharmaceutical industry as …

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Efficacy or effectiveness?

December 9, 2008
Research and Development Les Rose, clinical trials, evidence

The question of ‘generalisability’ – or the extent clinical trials can be applied to the real world, has been an …

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