evidence
Is clinical research management evidence-based?
September 29, 2014Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Les Rose, Six Sigma, clinical trials, evidence, neuro-linguistic
Those who follow my columns will know that I am in the habit of starting with reminiscences. It’s something that …
The end of salesmanship?
August 18, 2014Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Les Rose, Rose, a bpi, all trials, evidence, gold acre, sales, salesmanship
Although my specialism for the last 35 years has been clinical research, I actually started in the pharmaceutical industry as …
Efficacy or effectiveness?
December 9, 2008Research and Development Les Rose, clinical trials, evidence
The question of ‘generalisability’ – or the extent clinical trials can be applied to the real world, has been an …
