pharma
Pharma and Twitter: a happy marriage or time for a divorce?
September 22, 2014Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Facebook, PMCPA, Twitter, digital, pharma, social media
There has been a phenomenal rise in the use and scale of social media over the past decade, from the …
Pharma exports in UK help drive the economy
September 16, 2014Manufacturing and Production, Sales and Marketing UK, emerging markets, exports, hsbc, imports, pharma
The UK’s pharmaceutical sector is ‘an export success story’, enjoying a competitive advantage and generating a sizeable trade surplus. This …
China: a dangerous game that pharma must play
September 1, 2014Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing China, GSK, chinese, emerging, market access, pharma, susie lunt
Set to be the biggest country for pharma growth in the 21st century, with rising levels of chronic disease, an …
Celebrity-endorsed drug ads don’t work, says research
August 21, 2014Medical Communications, Sales and Marketing advertising, bon jovi, dtc, healthcare marketing, paula deen, pharma
New research reveals the US system of using celebrity-endorsed drug adverts offer treatments more credibility but not influence when it …
Seb Coe: pharma needs to collaborate more
June 25, 2014Medical Communications, Sales and Marketing ABPI, Open Health, olympic, pharma, seb coe
British Olympic Association chair Sebastian Coe has called on pharma firms to participate more in corporate-sponsored disease prevention projects and …
Drug prices defy gravity – until patent expiry
June 23, 2014Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing John LaMattina, LaMattina, Pfizer, drug, pharma, pricing, research
How drugs are priced is a hot topic these days, and a new Bloomberg article will cause it to heat-up …
Teva chairman stepping down amid revamp
June 19, 2014Manufacturing and Production, Medical Communications, Sales and Marketing Frost, Levin, Teva, chief, generics, israel, pharma
Having just announced closing half of its manufacturing sites Teva has now confirmed that chairman Dr Phillip Frost is to …
Novo Nordisk outlines hiring plans
June 12, 2014Sales and Marketing Denmark, Novo Nordisk, diabetes, haemostasis, pharma
Novo Nordisk has outlined ambitious plans for the medium-term, saying it will look to hire 6,000 staff in its native …
Allergan rejects Valeant – again
June 11, 2014Research and Development, Sales and Marketing Allergan, Botox, Valeant, pershing, pharma
Allergan and Valeant Pharmaceuticals International are continuing their stately dance around one another – and in the latest move the …
Pharma, digital and patients: a healthy concoction?
June 9, 2014Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing adams, digital, epatient, pharma
A young woman sits stunned in an oncologist’s office, unsure of where to look or how to react to the …
Skills crisis looming in pharma, says report
June 6, 2014Medical Communications, Research and Development, Sales and Marketing Jobs, career, life sciences, medcity, pharma, skills
More than half of life sciences employers expect to face a serious shortage of experienced job applicants in the coming …
GSK China head arrested over bribery charges
May 14, 2014Medical Communications, Sales and Marketing China, GSK, bribery, pharma, reilly
A British man who headed-up GlaxoSmithKline’s troubled China business has been charged with two other executives on charges of bribery …
Pharma must use cloud-based tech, says report
March 13, 2014Medical Communications, Sales and Marketing IMS, cloud, digital, pharma, technology
Cloud-based technologies are the way forward for the pharma sector as global budget pressures continue to bite – that is …
Pharma’s reputation ‘getting worse’
February 17, 2014Medical Communications, Sales and Marketing GSK, Gilead, Pfizer, ViiV, patientview, pharma, reputation
The pharma industry’s reputation is getting worse – at least, in the eyes of 800 patient groups – according to …
ICR: ‘Pharma needs stronger incentives’
February 12, 2014Research and Development, Sales and Marketing ICR, cancer research, itcc, pharma, r and d
The pharma industry must be given greater monetary help to persuade it to develop drugs which are specifically for children, …
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