MSI

Showing 15 posts of 28 posts found.

Strategic planning: don’t just do it, use it

October 28, 2013
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, craig, strategic planning

Every year, thousands of pharma employees spend endless hours in meetings discussing, building and presenting brand plans. Countless teams develop …

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New healthcare consultancy firm launched

August 5, 2013
Medical Communications MSI, dancer, redbow

Former managing partner with the MSI consultancy Jonathan Dancer has launched his own healthcare strategy agency, Redbow Consulting Group. Dancer …

MSI Consultancy announces three senior appointments

July 2, 2013
Medical Communications, Sales and Marketing MSI

Pharma marketing firm The MSI Consultancy has expanded its team with the appointment of three industry marketers as senior consultants. …

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Lessons from the business gurus

May 7, 2013
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, buffet, business gurus

Marketing books are full of pithy quotes from business gurus, quotes which are often repeated until they almost become mantras. …

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The competitor room comes of age

April 24, 2013
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, competitor room

It was great to be back at SonoPharm, it was so still at this time of day and she went …

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Delivering value in cost-constrained healthcare environments

February 14, 2013
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Cost, MSI, NHS, VBP, austerity, value

As millions of pounds, euros and dollars are cut from healthcare budgets around the world – driven by austerity measures …

Marketing excellence: how to win over your internal audience

January 7, 2013
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, Manastersky, marketing

You’ve spent months building a marketing excellence training curriculum which has been prioritised by marketing leadership as a critically important …

Turning business intelligence managers into business performance leaders

October 26, 2012
Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Cello, MSI, business leaders, intelligence

Never before have business intelligence people played such a leading role in the marketing planning process. For those who view …

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MSI names two senior promotions

October 16, 2012
Dan Heapy, MSI, Michael Craig

The MSI Consultancy firm has made changes to its organisational structure with Michael Craig and Dan Heapy being promoted to …

New product launches – maximise your chance of success

September 6, 2012
Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, Paul Stuart Kregor, Paul Stuart-Kregor, marketing, product launch

You don’t have to look very far to see that the pharma industry business model is under increased pressure, and …

Global marketing access strategy: local activation

June 6, 2012
Business Services, Medical Communications, Sales and Marketing Global marketing, MSI, market access

Pharma has historically been an industry that likes to put things in boxes, neatly organising different aspects of commercialisation into …

CHASE announces two appointments

May 24, 2012
Business Services, Medical Communications, Sales and Marketing CHASE, MSI

Contract sales organisation CHASE has announced two appointments to its senior management team. A provider of contract and permanent staff …

The joy of segmentation

May 8, 2012
Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, Michael Craig, marketing, segmentation

We are all different. Different heights, shapes, hair colour and we are not just different physically – what about our …

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Pharmaceutical marketers – put your head in the clouds

April 17, 2012
Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Alex Blyth, Cloud Computing, MSI, digital, iPod, ipad

The moment has arrived for the pharma industry to embrace online planning tools.The convergence of reliable and secure cloud-based computing, …

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