Digital Pharma blog
Digital Pharma: European doctors’ communities collaborate
March 3, 2011Medical Communications, Sales and Marketing Coliquio, Digital Pharma blog, Doctors.net.uk, online doctors communities
Two of Europe’s leading medical professional communities have signed a strategic alliance that will see them collaborate on multi-market digital …
Digital Pharma: Sanofi shifts video focus to YouTube
February 24, 2011Medical Communications Digital Pharma blog, Sanofi-Aventis, online pharma video, youtube
Sanofi-Aventis has scaled back its online video ambitions and moved its web TV channel to YouTube. The move sees the …
Digital Pharma: Merck Serono sets up MS social network
February 18, 2011Medical Communications Digital Pharma blog, MS, Merck Serono, Movectro, Rebif, multiple sclerosis, social networking
Merck Serono has set up an international social network for multiple sclerosis patients, saying today’s pharma companies should go beyond …
Digital Pharma: AZ presses the case for social media in pharma
February 11, 2011Medical Communications AZ, AstraZeneca, Digital Pharma blog, FDA, social media
Seemingly fed up with waiting for the FDA’s delayed social media guidance, AstraZeneca has published details of its own feedback …
Digital Pharma: This is how pharma is using digital
February 10, 2011Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Android, Digital Pharma blog, Facebook, Twitter, disease awareness campaigns, ipad, iphone, social media
Pharma’s use of digital tools, from mobile apps to online campaigns to social media channels, is increasing all the time …
Digital Pharma: Merck Serono launches campaign for cancer carers
February 4, 2011Medical Communications Cancer, Digital Pharma blog, Merck Serono, disease awareness campaigns, lung cancer
Merck Serono has launched an educational lung cancer website for the ‘people behind the patients’ in Europe. Unveiled to coincide …
Digital Pharma: Pfizer expands European Twitter use
January 27, 2011Medical Communications Digital Pharma blog, Pfizer, Twitter
Pfizer has expanded its use of Twitter with its French operations becoming the latest of its European subsidiaries to join …
Digital Pharma: Pfizer UK’s online surgery (case study)
January 24, 2011Medical Communications Digital Pharma blog, Facebook advertising, Google Adwords, ManMOT, PR, Pfizer, Twitter, blogs, male health
Pfizer UK’s online male health clinic Man MOT was launched last summer to offer men confidential advice and information about …
Digital Pharma: Sanofi launches diabetes blog
January 17, 2011Medical Communications, Sales and Marketing Digital Pharma blog, Sanofi-Aventis, blog, diabetes
Sanofi-Aventis has ramped up its social media efforts with the launch of a blog about diabetes for US consumers. The …
Digital Pharma: NHS thrombosis e-learning
January 14, 2011Medical Communications Bayer, Boehringer Ingelheim, Digital Pharma blog, NHS training, Pfizer, Sanofi-Aventis, VTE, e-learning, venous thromboembolism
The NHS has launched a best-practice website to help educate healthcare professionals about one of the most common causes of …
Digital Pharma: Pfizer launches Dutch prescription service
January 12, 2011Medical Communications Digital Pharma blog, Holland, Pfizer, consumer healthcare, disease awareness campaigns, healthcare coaching, ilivi.nl, patient information
Pfizer has tied up with an online pharmacy to break new ground in patient services in Holland with ilivi.nl. The …
Digital Pharma: Pfizer, J&J and Merck withdraw iPhone apps
January 7, 2011Medical Communications Android, Blackberry, Digital Pharma blog, Johnson & Johnson, Merck, Pfizer, apps, ipad, iphone
Big pharma companies have pulled a number of apps from the iTunes store, but it’s not a sign the industry …
Digital Pharma: First big pharma Android apps launched
January 4, 2011Medical Communications Android, Digital Pharma blog, Novartis, Sanofi-Aventis, apps, ipad, iphone
Big pharma’s smartphone marketing is starting to look beyond Apple’s attention-grabbing iPhone as companies produce the first apps for its …
Digital Pharma: Industry still cautious about social media
December 23, 2010Medical Communications Deloitte, Digital Pharma blog, doctors' social networks, social media, social networking
Life sciences companies remain cautious about using social networks, such as the healthcare professional community Sermo, largely because of a …
Digital Pharma: FDA delays social media guidance until 2011
December 22, 2010Medical Communications Digital Pharma blog, FDA, social media
The FDA will release its hotly-anticipated social media guidance for pharma companies in a piecemeal fashion, beginning in the first …
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