Digital Pharma blog
Digital Pharma: Doing good in healthcare
December 15, 2010Medical Communications Digital Pharma blog, Dose of Digital, Healthy Thinkers, corporate responsibility
A new online community has been launched to bring together suggestions for improving healthcare and the altruistic side of those …
Digital Pharma: AZ launches its first UK iPhone app
December 8, 2010Medical Communications Apple, AstraZeneca, Digital Pharma blog, apps, ipad, iphone
AstraZeneca has launched an iPhone app to provide UK healthcare professionals with information on genetic tests for lung cancer. The …
Digital Pharma: NHS extends online service comparisons
December 3, 2010Medical Communications Digital Pharma blog, NHS Choices, maternity services, patient information
The NHS has launched a new online comparison service to allow expectant parents in England to compare and rate maternity …
Digital Pharma: Pfizer expands online clinic and aims for viral hit
November 29, 2010Medical Communications Digital Pharma blog, ManMOT, Pfizer, patient information
Pfizer’s digital initiative targeting men who are reluctant to visit a GP is to be extended until May next year …
Digital Pharma: NHS Facebook tracking under fire
November 26, 2010Medical Communications Digital Pharma blog, Facebook, online privacy, patient information
The government has been criticised for failing to protect patient confidentiality after it was revealed it allows Facebook to collect …
Digital Pharma: E-Health and the European agenda
November 19, 2010Medical Communications Digital Agenda, Digital Pharma blog, EC, European Commission, Neelie Kroes, digital patients, e-health, electronic patient records
The European Commission wants all European patients to be given secure online access to their medical records by 2015 and …
Digital Pharma: Diabetes video goes viral
November 16, 2010Medical Communications, Sales and Marketing Diabetes Hands Foundation, Digital Pharma blog, Roche, diabetes, viral video, youtube
An online video encouraging diabetics to test their blood sugar levels has passed 117,000 views on YouTube in just over …
Digital Pharma: Pfizer and Boehringer’s online COPD awareness
November 12, 2010Medical Communications Boehringer Ingelheim, COPD, Digital Pharma blog, Managing COPD, NICE, Pfizer, Spiriva, chronic obstructive pulmonary disease
Pfizer and Boehringer Ingelheim have launched an online campaign to publicise the latest NICE guidelines on COPD to healthcare professionals …
Digital Pharma: Online health information reduces costs
November 9, 2010Medical Communications Digital Pharma blog, Football Fan Fitness Challenge, NHS Choices, alcohol tracker iPhone app, online health information, patient information
The number of people using the official NHS website rose 10% in the last year, making it the most popular …
Digital Pharma: Diabetes patients and Facebook
November 3, 2010Medical Communications Digital Pharma blog, Facebook, diabetes, patient information, social networking
A quarter of comments on the 15 largest Facebook communities for diabetes patients are promotional – generally for non-FDA approved …
Digital Pharma: UK’s online dementia mentors
October 26, 2010Medical Communications Alzheimer's disease, Comprehensive Spending Review, Digital Pharma blog, dementia, patient education
The Department of Health is looking for hundreds of people to become online dementia mentors as part of it ongoing …
Digital Pharma: Pfizer, Enbrel and UK Google Adwords
October 22, 2010Medical Communications ABPI Code of Practice, Digital Pharma blog, Enbrel, Google Adwards, PMCPA, Pfizer, pharma SEO
Pfizer is using Google Adwords in the UK to promote an online eCongress for healthcare professionals interested in its arthritis …
Digital Pharma: NHS to lead an ‘information revolution’
October 19, 2010Medical Communications Digital Pharma blog, electronic patient records, patient information
Patients could soon be able to contact their doctor online as part of government plans for an ‘information revolution’ in …
Digital Pharma: Pharma iPhone app update
October 15, 2010Medical Communications Astellas, Boehringer, Digital Pharma blog, GlaxoSmithKline, Lundbeck, Menarini, Nycomed, Pfizer, Servier, Teva, app, iphone
The ranks of pharma iPhone apps are increasing all the time and recent months have seen new additions from Teva, …
Digital Pharma: Genzyme’s augmented reality heart
October 12, 2010Medical Communications Digital Pharma blog, Genzyme, augmented reality
Genzyme Europe has launched a new website that allows users to take a peak inside their own heart, or so …
