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Digital Pharma blog

Showing 15 posts of 84 posts found.

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Digital Pharma: European doctors’ communities collaborate

March 3, 2011
Medical Communications, Sales and Marketing Coliquio, Digital Pharma blog, Doctors.net.uk, online doctors communities

Two of Europe’s leading medical professional communities have signed a strategic alliance that will see them collaborate on multi-market digital …

News
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Digital Pharma: Sanofi shifts video focus to YouTube

February 24, 2011
Medical Communications Digital Pharma blog, Sanofi-Aventis, online pharma video, youtube

Sanofi-Aventis has scaled back its online video ambitions and moved its web TV channel to YouTube. The move sees the …

News
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Digital Pharma: Merck Serono sets up MS social network

February 18, 2011
Medical Communications Digital Pharma blog, MS, Merck Serono, Movectro, Rebif, multiple sclerosis, social networking

Merck Serono has set up an international social network for multiple sclerosis patients, saying today’s pharma companies should go beyond …

News
AstraZeneca's social media white paper

Digital Pharma: AZ presses the case for social media in pharma

February 11, 2011
Medical Communications AZ, AstraZeneca, Digital Pharma blog, FDA, social media

Seemingly fed up with waiting for the FDA’s delayed social media guidance, AstraZeneca has published details of its own feedback …

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Digital Pharma: This is how pharma is using digital

February 10, 2011
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Android, Digital Pharma blog, Facebook, Twitter, disease awareness campaigns, ipad, iphone, social media

Pharma’s use of digital tools, from mobile apps to online campaigns to social media channels, is increasing all the time …

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Merck Serono cancer disease awareness campaign

Digital Pharma: Merck Serono launches campaign for cancer carers

February 4, 2011
Medical Communications Cancer, Digital Pharma blog, Merck Serono, disease awareness campaigns, lung cancer

Merck Serono has launched an educational lung cancer website for the ‘people behind the patients’ in Europe. Unveiled to coincide …

News
Pfizer France Twitter

Digital Pharma: Pfizer expands European Twitter use

January 27, 2011
Medical Communications Digital Pharma blog, Pfizer, Twitter

Pfizer has expanded its use of Twitter with its French operations becoming the latest of its European subsidiaries to join …

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Digital Pharma: Pfizer UK’s online surgery (case study)

January 24, 2011
Medical Communications Digital Pharma blog, Facebook advertising, Google Adwords, ManMOT, PR, Pfizer, Twitter, blogs, male health

Pfizer UK’s online male health clinic Man MOT was launched last summer to offer men confidential advice and information about …

Feature
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Digital Pharma: Sanofi launches diabetes blog

January 17, 2011
Medical Communications, Sales and Marketing Digital Pharma blog, Sanofi-Aventis, blog, diabetes

Sanofi-Aventis has ramped up its social media efforts with the launch of a blog about diabetes for US consumers. The …

News
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Digital Pharma: NHS thrombosis e-learning

January 14, 2011
Medical Communications Bayer, Boehringer Ingelheim, Digital Pharma blog, NHS training, Pfizer, Sanofi-Aventis, VTE, e-learning, venous thromboembolism

The NHS has launched a best-practice website to help educate healthcare professionals about one of the most common causes of …

News
GlaxoSmithKline's health coaching website

Digital Pharma: Pfizer launches Dutch prescription service

January 12, 2011
Medical Communications Digital Pharma blog, Holland, Pfizer, consumer healthcare, disease awareness campaigns, healthcare coaching, ilivi.nl, patient information

Pfizer has tied up with an online pharmacy to break new ground in patient services in Holland with ilivi.nl. The …

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Pfizer's Les Meningo – Smash Pursuit iPhone app

Digital Pharma: Pfizer, J&J and Merck withdraw iPhone apps

January 7, 2011
Medical Communications Android, Blackberry, Digital Pharma blog, Johnson & Johnson, Merck, Pfizer, apps, ipad, iphone

Big pharma companies have pulled a number of apps from the iTunes store, but it’s not a sign the industry …

News
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Digital Pharma: First big pharma Android apps launched

January 4, 2011
Medical Communications Android, Digital Pharma blog, Novartis, Sanofi-Aventis, apps, ipad, iphone

Big pharma’s smartphone marketing is starting to look beyond Apple’s attention-grabbing iPhone as companies produce the first apps for its …

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Digital Pharma: Industry still cautious about social media

December 23, 2010
Medical Communications Deloitte, Digital Pharma blog, doctors' social networks, social media, social networking

Life sciences companies remain cautious about using social networks, such as the healthcare professional community Sermo, largely because of a …

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Digital Pharma: FDA delays social media guidance until 2011

December 22, 2010
Medical Communications Digital Pharma blog, FDA, social media

The FDA will release its hotly-anticipated social media guidance for pharma companies in a piecemeal fashion, beginning in the first …

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