Digital Pharma blog
Digital Pharma: European doctors turn to the social web
June 10, 2011Medical Communications Digital Pharma blog, digital doctors, social media
European GPs are making increasing use of the social web and new research has shown Wikipedia to be the most …
Digital Pharma: Pfizer’s mobile-powered ‘virtual’ clinical trial
June 8, 2011Research and Development Digital Pharma blog, Pfizer, clinical trials
In an industry first Pfizer is to use mobile phone and web-based technology to collect study data for pharma’s first …
Digital Pharma: Roche launches online warfarin training for patients
May 27, 2011Medical Communications Digital Pharma blog, Roche, anticoagulant, warfarin
Roche has launched an online training tool to help UK patients on long-term warfarin learn about anticoagulation self-monitoring. The CoaguChek …
Digital Pharma: More painful progress for NHS electronic records
May 26, 2011Medical Communications Digital Pharma blog, IT, NHS, electronic patient records
The NHS’ plans for electronic patient records are in tatters, dogged by missed deadlines, poor value for money and a …
Digital Pharma: Pfizer scores with football game
May 20, 2011Medical Communications Back In Play, Digital Pharma blog, ManMOT, Pfizer, digi game
Pfizer’s football-themed campaign to raise awareness of ankylosing spondylitis has picked up one of a brace of awards for the …
Digital Pharma: NICE puts guidance into online pathways
May 11, 2011Sales and Marketing Digital Pharma blog, NICE
NICE has launched a new online tool that groups its guidance into user-friendly flowcharts to show care pathways. NICE Pathways …
Digital Pharma: European doctors’ communities form major alliance
May 10, 2011Medical Communications Coliquio, Digital Pharma blog, Doctors.net.uk, Egora, Medcenter, doctors' social networks, meduniverse, online doctors communities
Europe’s largest online doctors communities have formed an alliance that could help pharma break through the language barrier to engage …
Digital Pharma: Sanofi Pasteur MSD takes Quora approach to vaccines
May 6, 2011Medical Communications Digital Pharma blog, Sanofi Pasteur, vaccines
Sanofi Pasteur MSD is aiming to tackle myths and misconceptions about vaccines with a Quora-like online health information campaign in …
Digital Pharma: Bayer UK’s Twitter slip-up
April 26, 2011Medical Communications ABPI Code of Practice, Bayer, Digital Pharma blog, PMCPA, Twitter, medicial communications
There seems to be some confusion at Bayer UK over what communications can be sent over Twitter. The company is …
Digital Pharma: Boehringer UK tweets politicians with afib message
April 21, 2011Medical Communications Boehringer Ingelheim, Digital Pharma blog, Twitter, medical communications
Boehringer Ingelheim UK is using Twitter to reach politicians with local disease awareness messages. About a third of MPs have …
Digital Pharma: UK gets social media guidance
April 5, 2011Medical Communications Code of Practice, Digital Pharma blog, PMCPA, digital marketing
The UK’s Code of Practice regulator has issued guidance on social media and other digital communications tools. It is the …
Digital Pharma: Social media boost for Pfizer anti-counterfeits campaign
March 28, 2011Medical Communications Digital Pharma blog, Pfizer, counterfeits
Pfizer UK is using social media to reinvigorate its Real Danger patient safety campaign. The next phase of the campaign, …
Digital Pharma: European pharma and social media
March 24, 2011Medical Communications, Sales and Marketing Digital Pharma blog, Facebook, Twitter, social media, youtube
European pharma is increasingly running local social media initiatives as companies expand on their first, centrally-driven, uses of the technology.Details …
Digital Pharma: UK healthcare Twitter group is launched
March 16, 2011Medical Communications Digital Pharma blog, Twitter, hcsmeu, hcsmuk
A new Twitter group is launched today to provide a forum for discussing social media and its impact on healthcare …
Digital Pharma: online campaign directory updated
March 4, 2011Medical Communications, Sales and Marketing Digital Pharma blog, Novartis, Pfizer, Sanofi-Aventis, VTE, diabetes, erectile dysfunction, pharmacist educaiton, venous thromboembolism, viagra
The latest update to the Digital Pharma links directory covers its online campaigns section and includes a pharmacist networking portal …
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