Code of Practice
Code of Practice update to reflect legal changes
May 11, 2012Medical Communications ABPI, Code of Practice, MHRA, PMCPA, patient organisations
The UK pharma industry’s Code of Practice is set to be updated to bring it into line with changes in …
Pharma’s international code of conduct extended
March 1, 2012Medical Communications, Sales and Marketing Code of Practice, IFPMA, code of conduct
Pharma companies must adhere to a new stronger code of practice, no matter where they are in the world. The …
Digital Pharma: Twitter slip-up shouldn’t silence pharma
September 9, 2011Medical Communications, Sales and Marketing Bayer, Code of Practice, Digital Pharma blog, PMCPA, Twitter
Bayer UK was recently ruled to have breached the ABPI Code of Practice by promoting prescription-only medicines to the general …
Digital Pharma: Bayer tweets breach ABPI Code of Practice
July 5, 2011Medical Communications Bayer, Code of Practice, Digital Pharma blog, PMCPA, Twitter, medical communications news, social media
Bayer’s use of Twitter has caused the first social media breach of the ABPI Code of Practice. Code regulator the …
UK pharma reassured over dealings with health bodies
May 3, 2011Medical Communications, Sales and Marketing 2011 ABPI Code, Code of Practice, medical communications, risk-sharing
UK pharma has been reassured over the use of risk-sharing schemes with health bodies. The latest revisions to the ABPI …
Digital Pharma: UK gets social media guidance
April 5, 2011Medical Communications Code of Practice, Digital Pharma blog, PMCPA, digital marketing
The UK’s Code of Practice regulator has issued guidance on social media and other digital communications tools. It is the …
Medical bodies back ABPI Code changes
March 4, 2011Medical Communications ABPI, ABPI Code of Practice, Code of Practice, GMC, INFORCE, Nottingham, Royal College of Physicians, industry relations, trust
Leading medical organisations have signed a joint declaration backing the forthcoming changes to UK pharma’s self-regulatory Code of Practice. In …
Boehringer’s Pradaxa advertising breaches Code
January 21, 2011Medical Communications ABPI, Bayer Schering Pharma, Boehringer Ingelheim, Code of Practice, PMCPA, Sanofi-Aventis
Boehringer Ingelheim has fallen foul of the ABPI Code of Practice on five counts in a row over an advertisement …
Grünenthal breaches Code with off-label promotion
September 28, 2010Medical Communications Code of Practice, Grunenthal, PMCPA, Versatis
Grünenthal has been severely criticised in two rulings by UK pharma’s self-regulatory body the PMCPA for promoting off-label use of …
Outdated HRT website breaches Code
September 22, 2010Medical Communications ABPI, Code of Practice, PMCPA, Pfizer, Wyeth
A website which contained outdated information about the risk of using hormone replacement therapy has been found in breach of …
Plans for greater transparency with KOLs
August 6, 2010Medical Communications ABPI, BMA, Code of Practice, KOL, MHRA, PMCPA
Pharmaceutical companies in the UK will have to declare the amount of money paid to its healthcare professionals who act …
UK pharma needs online pharmacovigilance guidance, says Digital Pioneer
July 16, 2010Medical Communications Code of Practice, Sublime Digital, digital pharma
Pharma companies need more help from UK authorities on the issue of online pharmacovigilance, according to the winner of the …
Digital Pharma: Byte-sized roundup
July 12, 2010Medical Communications, Sales and Marketing Code of Practice, Digital Pharma blog, digi game, disease awareness campaigns
This week’s roundup includes a sexual health computer game, a powerful new search tool, US health apps and a reprimand …
Astellas Pharma censured over advisory boards
July 9, 2010Medical Communications, Sales and Marketing Astellas, Code of Practice, PMCPA
Astellas has been the subject of ‘naming and shaming’ advertisements in three medical journals after advisory board meetings it ran …
New ABPI Code for 2011
July 2, 2010Medical Communications, Sales and Marketing ABPI, Code of Practice, nhs partnerships
New guidance on the way pharma companies should approach marketing themselves to doctors are among the key changes in a …
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