Sales and Marketing

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Lundbeck and Teva launch Azilect in France

January 20, 2010 Sales and Marketing Azilect, France, Lundbeck, Teva

Lundbeck and Teva France have launched Azilect in France following the successful conclusion of pricing and reimbursement discussions with the …

FDA to study effects of medication during pregnancy

January 20, 2010 Research and Development, Sales and Marketing FDA, paediatric

A new US-based collaborative research programme to study the effects of medication on mothers and their babies has been launched. …

AstraZeneca continues personalised healthcare push

January 19, 2010 Sales and Marketing AstraZeneca, Dako, Diagnostics, Iressa

AstraZeneca and cancer diagnostics specialist Dako Denmark are to develop companion diagnostics for a number of the pharma company’s oncology …

Victoza pill trial begins

January 19, 2010 Research and Development, Sales and Marketing GLP-1, Novo Nordisk, Victoza, diabetes, type II

A promising new diabetes treatment which can be taken as a pill instead of as an injection has just begun …

NICE approves Trabectedin

January 19, 2010 Sales and Marketing NICE, PharmaMar, Trabectedin, soft tissue sarcoma

Patients with advanced soft tissue sarcoma could now benefit from PharmaMar’s new drug trabectedin, after the NICE granted its approval. …

US generics company expands into Eastern Europe

January 19, 2010 Sales and Marketing Alvogen, Eastern Europe, generics

US generics company Alvogen has announced an ambitious expansion into the lucrative markets of Eastern Europe. The company has opened …
gunnar

Avantium appoints Gunnar Staaf

January 19, 2010 Sales and Marketing appointment, sales and marketing

Amsterdam-based technology company Avantium has appointed Gunnar Staaf as chief executive of its pharma business in preparation for spinning it …
Haiti pharmacy

Pharma responds to disaster in Haiti

January 18, 2010 Sales and Marketing Haiti, disaster, industry reputation, relief

A number of pharmaceutical companies have sprung into action to help the relief effort in Haiti. The island has been …

Commission probes Lundbeck on alleged generic blocking

January 18, 2010 Sales and Marketing European Commission, Lundbeck, generics, kroes

The European Commission has confirmed it is to investigate Lundbeck for alleged anti-competitive behaviour relating to its anti-depressant Cipramil. The …
Merck Serono

Cladribine still set to be first oral MS treatment

January 18, 2010 Sales and Marketing Cladribine, FTY-720, MS, Merck Serono

Merck Serono’s new oral treatment for multiple sclerosis cladribine is still tipped to reach the market ahead of its rival, …
Celphalon Bob Roche

Cephalon’s pharma chief to step down

January 18, 2010 Sales and Marketing Cephalon, appointment, sales and marketing

Cephalon’s executive vice president of worldwide pharmaceutical operations Robert Roche is leaving the company at the beginning of February to …

MSI launches Brand Services division

January 18, 2010 Sales and Marketing MSI

The MSI Consultancy has launched a new division to help the pharma industry maximise the impact of its brands. The …
charles_bancroft_casual

Bristol-Myers Squibb appoints Charles Bancroft acting chief financial officer

January 15, 2010 Sales and Marketing BMS, appointment, sales and marketing

Charles Bancroft has been appointed acting chief financial officer at Bristol-Myers Squibb, replacing Jean-Marc Huet who left the company at …
Dr Wolfgang Wodarg

European politician attacks “alarmist” pharma industry

January 14, 2010 Sales and Marketing h1n1, swine flu

A European politician has criticised the pharmaceutical industry for creating public health scares and profiting from them. Dr Wolfgang Wodarg …

World Class Commissioning: how to be partners in quality

January 14, 2010 Sales and Marketing NHS, NHS funding, commissioning, funding, healthcare, marketing

World Class Commissioning has been heralded as a critical mechanism to revolutionise healthcare services in the UK. Now two years …
The Gateway to Local Adoption Series

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