Pharmafile Logo
Pharmafocus logo
Advanced Search

Sales and Marketing

Showing 15 posts of 11524 posts found.

European Court upholds AZ Losec judgement

July 2, 2010 Sales and Marketing AstraZeneca, Losec, generics

The General Court of the EU has upheld the European Commission’s 2005 decision that AstraZeneca were guilty of blocking cheaper …
News

NICE thumbs up for Roche arthritis drug

July 2, 2010 Sales and Marketing NICE, RoActemra, Roche

NICE has given preliminary approval to Roche’s RoActemra as an additional option for the treatment of moderate to severe rheumatoid …
News
ABPI

New ABPI Code for 2011

July 2, 2010 Medical Communications, Sales and Marketing ABPI, Code of Practice, nhs partnerships

New guidance on the way pharma companies should approach marketing themselves to doctors are among the key changes in a …
News
Pfizer Oncology iPhone app

Digital Pharma: Big pharma’s iPhone apps (part one)

July 2, 2010 Medical Communications, Research and Development, Sales and Marketing Apple, Digital Pharma blog, app, digital pharma, ipad, iphone

Most sectors of business have been eagerly eyeing, and responding to, the potential of Apple’s iPhone, and this year’s iPad …
Feature
Rosler and Merkel

Germany and UK to seize control of medicines prices

July 1, 2010 Sales and Marketing Germany, Lansley, PPRS, UK, global pricing, price cuts

 Major changes are afoot in Germany and the UK, the last two European countries with ‘free pricing’ of pharmaceuticals. Governments …
News

Crestor victory lifts AstraZeneca

July 1, 2010 Sales and Marketing AstraZeneca, Crestor

AstraZeneca has defeated a challenge to the US patent on its blockbuster cholesterol drug Crestor. A US District Judge in …
News

GSK tipped to lead kidney cancer market

July 1, 2010 Sales and Marketing Kidney cancer, Patorma, Votrient, rcc

GlaxoSmithKline’s kidney cancer drug Votrient has been forecast as a future leader in a marketplace currently dominated by Pfizer. Analysts …
News

The magnificant seven: digital strategy quiz

July 1, 2010 Medical Communications, Sales and Marketing Creation Interactive, digital pharma

How healthy is your digital engagement strategy? World-class ‘Olympian’, or ‘gasping for breath’? We’ve put together a quick quiz for …
Feature
Blog footer

Digital Pharma: First app for psoriasis launched

June 30, 2010 Medical Communications, Sales and Marketing Janssen, app, iphone, psoriasis

Janssen-Cilag UK has unveiled the first psoriasis iPhone app – a disease calculator for healthcare professionals treating the chronic skin condition. It …
News
Indian flag

US and India advance healthcare co-operation

June 30, 2010 Research and Development, Sales and Marketing India, h1n1, medical schools

The US and India are looking to establish closer ties between their top medical schools. The initiative was one of …
News

Frank Morich and Haruhiko Hirate join Takeda

June 30, 2010 Sales and Marketing Takeda, appointment, sales and marketing

Takeda has made new two appointments, looking outside the company to fill a brace of executive-level positions. Dr Frank Morich …
Appointment
Avandia

Avandia probe deepens

June 29, 2010 Sales and Marketing Avandia, GlaxoSmithKline, diabetes

GlaxoSmithKline has come under further scrutiny from the FDA after two new studies showed patients taking its troubled diabetes medication …
News
Glivec pack

Higher dose of Glivec not cost effective, says NICE

June 29, 2010 Sales and Marketing Glivec, NICE, gastric cancer

 
News

Digital Pharma: The smokescreen of regulation

June 28, 2010 Medical Communications, Sales and Marketing Janssen, social media

When framing a story for the media it is well known in the communications community that a successful piece must …
Feature

European regulator probes ARB cancer link

June 28, 2010 Sales and Marketing ARB, Amias, Aprovel, Cozaar, Diovan, Micardis

European regulators have begun an investigation into a possible risk of cancer in patients taking angiotensin II receptor inhibitors for …
News
The Gateway to Local Adoption Series

Latest content

Thermo Fisher opens new distribution centre in Ireland

March 12, 2026

Altimetrik appoints Dhirendra Nath as Chief Human Resources Officer

March 12, 2026

Kindeva appoints Mike Cowhig as Chief Legal Officer

March 11, 2026

DiaMedica gets regulatory clearance from Health Canada for phase 2 preeclampsia study

March 11, 2026

Abselion establishes a US subsidiary in Massachusetts 

March 10, 2026