Sales and Marketing

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EMA to widen public access to documents

December 1, 2010 Research and Development, Sales and Marketing EMA, European Medicines Agency, European Ombudsman, patient information, transparency

The European Medicines Agency has agreed to give greater access to documents on medicines for human and veterinary use, after …

New chief executive for Merck & Co

December 1, 2010 Manufacturing and Production, Research and Development, Sales and Marketing Kenneth Frazier, Merck, Merck & Co, Richard Clark, Schering-Plough

Kenneth Frazier is to be the next chief executive of Merck & Co from 1 January 2011 following his election …

Change is needed, concedes NICE chief, but defends record

November 30, 2010 Sales and Marketing Andrew Dillon, NHS reform, NICE, cost-effectiveness, health technology assessment, hta, value-based pricing

The chief executive of NICE acknowledges changes are needed in how drugs are assessed in the UK – including more …

UK pharma welcomes government reforms

November 30, 2010 Manufacturing and Production, Research and Development, Sales and Marketing ABHI, ABPI, BIA, R&D tax credits, UK pharma, patent box

The UK pharma industry has responded warmly to government plans to review how best to create optimum conditions for private …
idea_pharma_graham_cox

Graham Cox joins Idea Pharma

November 29, 2010 Sales and Marketing Graham Cox, IDEA Pharma, appointment, sales and marketing

Idea Pharma has appointed Graham Cox as a senior consultant. He joins from AstraZeneca, where he was originally a client …

Pharma unprepared for personalised oncology

November 29, 2010 Research and Development, Sales and Marketing Cancer, ESMO, ESMO Cancer Biology for Clinicians Symposium, oncology, personalised medicine

The new era of personalised cancer care requires different thinking from pharma companies, according to experts at the ESMO symposium. …
Pfizer headquarters

Pfizer submits Gaucher drug to EMA

November 29, 2010 Sales and Marketing Cerezyme, EMA, Gaucher disease, Genzyme, Pfizer, Protalix BioTherapeutics, Shire, Vpriv, taliglucerase alfa

Pfizer and partner Protalix BioTherapeutics have submitted a marketing application to European regulator the EMA for their Gaucher disease candidate …
Doctors.net.uk

Doctor’s networks – an emerging engagement channel

November 29, 2010 Medical Communications, Sales and Marketing Len Starnes, PatientsLikeMe, doctors' social networks, social media, social networking

The last four years have seen an extraordinary growth in physicians’ social networks and a rapid increase in levels of …
Novartis’ Afinitor (everolimus)

Novartis fails to sway NICE with Afinitor deal

November 26, 2010 Sales and Marketing Afinitor, Kidney cancer, NICE, Novartis, advanced renal cell carcinoma, everolimus

Novartis has failed to convince NICE that its revised patient access scheme for Afinitor would make the kidney cancer drug …

NHS Atlas shows health outcomes variation across England’s PCTs

November 26, 2010 Sales and Marketing NHS, NHS Atlas, NHS reform, PCTs, Primary Care Trusts, healthcare variation, statin prescribing

A new tool will allow observers to compare at a glance what 152 Primary Care Trusts (PCTs) in England spend …
abpi_sam_ogden

Roche’s Sam Ogden joins the ABPI

November 25, 2010 Medical Communications, Sales and Marketing ABPI, Sam Ogden, appointment, medical communications, sales and marketing

The ABPI has appointed Sam Ogden as membership engagement account director. She is currently head of in-field effectiveness at Roche …
European Parliament

Europe tightens patient information proposals

November 25, 2010 Medical Communications, Sales and Marketing European Commission, European Parliament, dtc, patient information

European restrictions on patient access to medicines information are still on track to be relaxed, but the proposed changes have …

Gilead’s pill shows promise in HIV prevention

November 25, 2010 Research and Development, Sales and Marketing AIDS, Bill and Melinda Gates Foundation, Gilead, HIV, UN, UNAIDS, emtricitabine, tenofovir

Gilead’s HIV drug Truvada can help prevent men from contracting the disease through sexual intercourse, a new study shows.The clinical …

UN says Treatment 2.0 approach needed for AIDS

November 25, 2010 Research and Development, Sales and Marketing AIDS, HIV, UN, UNAIDS

A new report on the spread of AIDS has called for the development of new pharma compounds that will lead …
Tarceva tablet

Roche set to challenge NICE Tarceva decision

November 25, 2010 Sales and Marketing NICE, Roche, Roche UK, Tarceva, erlotinib, lung cancer

NICE has again rejected Roche’s lung cancer drug Tarceva in its second round of draft guidance. Tarceva (erlotinib) was being …
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