Sales and Marketing

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Merck’s hepatitis drug Victrelis approved by FDA

May 16, 2011 Sales and Marketing Merck & Co, Victrelis, boceprevir, hepatitis C

The FDA has approved Merck’s hepatitis C drug Victrelis, the first oral treatment for the disease. Victrelis (boceprevir) has been …

ABPI and BIA move in together

May 16, 2011 Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing ABPI, BIA

The UK’s pharma industry association the ABPI and its biotech equivalent the BIA are jointly relocating to new London offices. …

Price concession helps change NICE’s mind on Simponi

May 13, 2011 Sales and Marketing NICE, Simponi, TNF, merck sharp and dohme

NICE has provisionally recommended Merck Sharp & Dohme’s Simponi for rheumatoid arthritis alongside other drugs in the TNF inhibitor class. …

Takeda denies $12bn Nycomed takeover reports

May 13, 2011 Research and Development, Sales and Marketing Nycomed, Takeda

Japan’s biggest pharma firm Takeda has denied reports it is negotiating a billion dollar deal to acquire Swiss speciality firm …

EMA under fire from European Parliament

May 13, 2011 Medical Communications, Research and Development, Sales and Marketing EMA, European Parliament, MEPs

The EMA has been hit by a barrage of criticism from the European Parliament over conflicts of interest and the …

Government wrong to push for Avastin in eye disease, says charity

May 12, 2011 Research and Development, Sales and Marketing Lucentis, RNIB, avastin, wet AMD

The UK government’s pursuit of Avastin for use in ophthalmology is bad for patients, says the Royal National Institute of …

Roche aims for wholly personalised skin cancer drug

May 12, 2011 Sales and Marketing Roche, personalised medicine, skin cancer, vemurafenib

Roche has submitted its key skin cancer drug vemurafenib to European and American regulators for approval. Vemurafenib (formerly RG7204) has …

PCTs increasingly ‘red list’ drugs to cut costs

May 12, 2011 Sales and Marketing GP prescribing deicisions, GPs, PCTs, prescribing

GPs are being asked not to prescribe NICE-approved drugs in order to cut costs. In the last year more than …

New product can overtake Lantus, says Novo leader

May 11, 2011 Sales and Marketing Novo Nordisk, degludec, diabetes, insulin

Novo Nordisk’s new insulin product can eclipse Sanofi’s Lantus within just a few years of its launch, according to Novo’s …

Verdict on AMT’s gene therapy expected soon

May 11, 2011 Research and Development, Sales and Marketing AMT, Amsterdam Molecular Therapeutics, gene therapy, genes

Amsterdam Molecular Therapeutics says it will shortly receive the regulatory verdict on its gene therapy Glybera. Glybera (alipogene tiparvovec) is …

Digital Pharma: NICE puts guidance into online pathways

May 11, 2011 Sales and Marketing Digital Pharma blog, NICE

NICE has launched a new online tool that groups its guidance into user-friendly flowcharts to show care pathways. NICE Pathways …

FDA fast-tracks Bayer’s GIST drug regorafenib

May 10, 2011 Sales and Marketing Bayer, GIST, regorafenib

The assessment of Bayer HealthCare’s investigational drug regorafenib is to be fast-tracked by US authorities for the treatment of stomach …

French pharma firm denies drug risk cover up

May 10, 2011 Sales and Marketing Mediator, Servier, drug safety

France’s second biggest pharma firm Servier has denied allegations it concealed risks associated with its diabetes drug Mediator (benfluorex). Research …

Sanofi name change sees Aventis dropped

May 9, 2011 Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Sanofi, Sanofi-Aventis

Sanofi-Aventis will now just be known as Sanofi after the French pharma company’s shareholders agreed to change its name. Following …

Pfizer’s Revatio extends Europe PAH licence

May 9, 2011 Sales and Marketing PAH, Pfizer, pulmonary arterial hypertension, revatio

Pfizer’s Revatio has been approved by European regulators for the treatment of pulmonary arterial hypertension (PAH) in children.The European Commission has …
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