Medical Communications

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Woolley_Pau_Yvette

Senior creative promotions at Woolley Pau

November 4, 2010 Medical Communications Eric Houseknecht, Woolley Pau, Yvette Cumbers, appointment, medical communications

Woolley Pau has promoted senior copywriter Yvette Cumbers and senior art director Eric Houseknecht to the level of deputy creative …
ABPI Code of Practice

UK pharma to declare doctor payments

November 4, 2010 Medical Communications, Sales and Marketing ABPI, ABPI Code of Practice, advisory boards, healthcare professionals, pharma industry standards

Pharma companies in the UK have agreed to restrict their promotional giveaways and to declare payments to doctors. Another common …

CME Spotlight: Making European CME work

November 4, 2010 Medical Communications CME, CME Spotlight, Continuing medical education, Eugene Pozniak

Since spring I have been dealing with a team of builders who have missed every deadline possible, to the extent …
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Digital Pharma: Diabetes patients and Facebook

November 3, 2010 Medical Communications Digital Pharma blog, Facebook, diabetes, patient information, social networking

A quarter of comments on the 15 largest Facebook communities for diabetes patients are promotional – generally for non-FDA approved …

MabThera gains maintenance therapy licence

October 29, 2010 Medical Communications, Sales and Marketing MabThera, Rituxan, Roche, lymphoma

Roche’s MabThera has been approved as a maintenance therapy for follicular lymphoma, a common type of blood cancer. Maintenance treatment …

Engaging the digital audience

October 28, 2010 Medical Communications Andy Bell, Huntsworth Health, Jon Clark, Talking Point, digital marketing, digital pharma

We live in exciting times. With the rise of social media, people are changing the way they consume information. As …
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Digital Pharma: UK’s online dementia mentors

October 26, 2010 Medical Communications Alzheimer's disease, Comprehensive Spending Review, Digital Pharma blog, dementia, patient education

The Department of Health is looking for hundreds of people to become online dementia mentors as part of it ongoing …
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Digital Pharma: Pfizer, Enbrel and UK Google Adwords

October 22, 2010 Medical Communications ABPI Code of Practice, Digital Pharma blog, Enbrel, Google Adwards, PMCPA, Pfizer, pharma SEO

Pfizer is using Google Adwords in the UK to promote an online eCongress for healthcare professionals interested in its arthritis …

Draftfcb Healthcare London appoints industry veterans

October 22, 2010 Medical Communications Draftfcb, Draftfcb Healthcare, Jeff Daniels, Peter Hudspeth, medical communications

Draftfcb London has appointed Jeff Daniels and Peter Hudspeth as joint managing directors of its healthcare arm. “I’m excited to …

GSK cleared of unethical practices by PMCPA

October 22, 2010 Medical Communications ABPI, ABPI Code of Practice, Avamys, GSK, GlaxoSmithKline, PMCPA, Rupafin, Seretide

GlaxoSmithKline has been found guilty of two transgressions of the ABPI Code of Practice in a case centring on the …

M:Communications hires Amber Bielecka

October 22, 2010 Medical Communications Amber Bielecka, M:Communications, appointment, medical communications

Financial communications agency M:Communications has appointed Amber Bielecka to its international healthcare practice. She joins the agency from Citigate Dewe …
DH Information Revolution

Digital Pharma: NHS to lead an ‘information revolution’

October 19, 2010 Medical Communications Digital Pharma blog, electronic patient records, patient information

Patients could soon be able to contact their doctor online as part of government plans for an ‘information revolution’ in …

Hill & Knowlton appoints Damaris Anderson-Supple

October 19, 2010 Medical Communications Hill & Knowlton, appointment, medical communications

PR agency Hill & Knowlton has appointed Damaris Anderson-Supple to the newly created position of chief operating officer for its …
Dr Ben Goldacre

Dr Ben Goldacre: “This is a very broken system”

October 19, 2010 Medical Communications, Research and Development, Sales and Marketing Bad Science, Ben Goldacre, industry reputation, trial data

The pharma industry has its fair share of critics, but unfortunately for everybody, many are easy to dismiss – shrill, …
The Gateway to Local Adoption Series

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