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Encouraging New Thinking in Strategic Planning

Sales and Marketing | marketing, planning, strategic planning, strategy

How many pharma marketers, faced with the annual chore of writing a strategic plan, have decided not to take the …

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Helping marketers shape up for the job

Business Services, Sales and Marketing | PRIME, marketing, pm society, recruitment, training

Marketing is defined in the New English Dictionary as all the processes involved in moving goods from the producer to …

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HIV market: collaborative combinations

Research and Development, Sales and Marketing | HIV, drug development, marketing

Two new HIV drugs, from Tibotec and Gilead, have been shown to be viable late-stage pipeline candidates. However, both TMC278 …

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You have 6 new messages

Medical Communications, Sales and Marketing | e-marketing, marketing, marketing mix, new media

What are the biggest challenges in 2007 for e-marketing?Overexposure of e-detailing gave a poor response in many cases in 2006 …

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E-marketing has arrived…but not everyone has noticed

Medical Communications, Sales and Marketing | e-marketing, marketing, new media

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Pharmafocus Europe

Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing | Europe, Pharmafocus

Pharmafocus Europe is a new publication set to become an indispensable business tool for pharmaceutical industry executives with an interest …

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Making your mark in 100 days

Business Services | management, recruitment

Congratulatons, you've got the job – you're a senior executive – maybe even the chief executive officer. It's the opportunity …

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Trading Places

Business Services, Medical Communications, Sales and Marketing | AstraZeneca, Athena, public relations, recruitment

Athena Medical PR and AstraZeneca UK have joined forces to undertake a ground-breaking secondment initiative to help build broader expertise …

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PR: messages from the frontline

Medical Communications, Sales and Marketing | public relations, strategy

Media rationalisation & technology"Here is the news but not as we know it! The media landscape is constantly evolving as …

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Helping UK pharma communicate

Medical Communications, Sales and Marketing | HCA, assocation, public relations

The Healthcare Communications Association (HCA), which aims to promote excellence and best practice within pharmaceutical industry communications, has reached its …

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Learning from Northwick Park

Research and Development | UK, biotech, clinical trials, drug safety

In December 2006, the official report on the Northwick Park incident was published. Although not the end of the affair, …

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Flexing pharma’s competitive muscles

Sales and Marketing | sales, strategy

It is universally acknowledged, almost to the point of cliche, that pharmaceutical companies operate in a highly competitive environment. Ensuring …

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The evolution of the NHS in 2007

Sales and Marketing | NHS, sales, strategy

The NHS will undergo major reorganisation in 2007, just as it has in the nine preceding years of Labour's tenure. …

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Pharma’s eastern promise

Sales and Marketing | China, India

Thanks to spiralling costs, increasing regulation and the ever-present threat of litigious action, it is hardly surprising that pharma companies …

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How happy are your workers?

Business Services | HR, recruitment

Companies that get their working policies right not only tend to be more successful, they also make my job as …

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