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The Pharmafocus Interview: Martin Dawkins

Research and Development, Sales and Marketing | Bayer, Cancer, NICE, Xarelto, healthcare

 Martin Dawkins is an Englishman born and bred, but has spent most of his career working abroad, including the US, …

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Competency-based interviewing: Selling your skillset

Business Services | careers, planning, recruitment

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Welcome to the real world

Research and Development | clinical trials, design, observational, phase III

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Drug regulation: still room for improvement

Research and Development, Sales and Marketing | drug safety, medicines act

This year is a bit of a jamboree of health-related anniversaries, with the NHS celebrating 60 years and the Medicines …

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Move over grumpy traditionalists, the postmodern GP is here

| GP, NHS, contract, hc

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A new kind of patient advocate

Sales and Marketing | Cancer, campaigner, market access, patient

When I came to interview Kate Spall, it was she, not I, who fired the first few questions. Her approach …

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The organisational generation gap

Business Services | careers, generations, recruitment

If you look at your organisation carefully, it is likely you will find three or even four generations represented among …

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Pharma-Patient group relationships

Research and Development, Sales and Marketing | industry relations, patient groups, pharma

In the headlong race for global domination, pharma companies are in the process of flattening their hierarchies, slashing bureaucracy, streamlining …

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Biometrics: a ‘cheat-proof’ exam?

Business Services, Sales and Marketing | biometris, pharma, recruitment, sales

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Marketing effectiveness: cloudy thinking won’t cut it

Sales and Marketing | effectiveness, marketing

Over recent years the pharmaceutical industry has been unable to escape the mantra of return on investment (ROI). Investment in …

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The World According To ..

Medical Communications, Sales and Marketing | advertising, communications

What, in your opinion, is the current state of marketing in pharma? What a question. How do you measure the …

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New customers in the new NHS

Sales and Marketing | NHS, industry relations, marketing

No-one in pharmaceuticals or the NHS needs to be told their world is changing dramatically. The proof is all around, …

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How to be a Career Chameleon

Business Services | recruitment, strategy

As anyone working in the pharma industry knows, the industry is transforming, and fast. Four key changes are having an …

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Almirall expands its horizons

Research and Development, Sales and Marketing | Almirall, COPD, Spain

Almirall has been Spain's number one pharmaceutical company for some years, but is still little known outside its home market. …

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nhs60cakeweb

The NHS: Sixty years of conflict and compromise

Sales and Marketing | Aneurin Bevan, NHS

The headline of the Evening Standard reads: “The Doctors say No! 89% against present plan”. Is this the reaction to …

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