PPRS reaction
July 16, 2008Research and Development, Sales and Marketing biotech
Aisling Burnand, chief executive of the biotech representative body the BIA welcomed the deal, saying she was pleased the "months …
Relief as pharma industry secures ‘pro-innovation’ UK pricing deal
July 16, 2008Sales and Marketing ABPI, par
Agreement has been reached on a new UK medicines pricing deal which safeguards the industry's ability to set its own …
Roche suspended from ABPI
July 15, 2008Sales and Marketing
Roche has been suspended from the ABPI for at least six months after being found guilty of bringing discredit on …
Marketing effectiveness: cloudy thinking won’t cut it
July 15, 2008Sales and Marketing effectiveness, marketing
Over recent years the pharmaceutical industry has been unable to escape the mantra of return on investment (ROI). Investment in …
The World According To ..
July 14, 2008Medical Communications, Sales and Marketing advertising, communications
What, in your opinion, is the current state of marketing in pharma? What a question. How do you measure the …
Latest news from Datamonitor
July 14, 2008Sales and Marketing
Regulatory warning for anti-epileptic drugs presents greatest threat to non-epilepsy indicationsThe FDA is close to adding a black box warning …
New European rules on patient groups come into force
July 11, 2008Medical Communications ethics
Pharmaceutical marketers across Europe have a new set of rules to follow if they want to work with patient groups. …
New customers in the new NHS
July 10, 2008Sales and Marketing NHS, industry relations, marketing
No-one in pharmaceuticals or the NHS needs to be told their world is changing dramatically. The proof is all around, …
Doctors back review of NHS ‘co-payment’
July 10, 2008Sales and Marketing
UK doctors have voted in favour of allowing patients to pay privately for treatments unavailable on the NHS, but continuing …
NICE rejects GSK’s Tyverb
July 9, 2008Sales and Marketing
GlaxoSmithKline's Tyverb is the latest high-cost cancer treatment to be rejected by the medicines watchdog NICE. Using the breast cancer …
Lilly acquires SGX Pharma and drug discovery platform
July 9, 2008Research and Development, Sales and Marketing biotech
Lilly is to buy SGX Pharmaceuticals, a biotech company that specialises in cutting-edge technology which helps drug discovery and design. …
Industry seeks strict anti-counterfeiting measures
July 9, 2008Manufacturing and Production parallel trade
European pharma leaders have proposed a series of tough new measures to prevent counterfeit drugs from entering the supply chain. …
Scottish marine biotech founder wins entrepreneur award
July 8, 2008Research and Development, Sales and Marketing Scotland, biotech
The chief executive of an innovative marine biotechnology company has been named Scottish entrepreneur of the year in healthcare. Dr …
Novo Nordisk among UK’s Great Places To Work
July 8, 2008Business Services Novo, careers
Three pharmaceutical companies have this year been ranked inside the top 50 places to work throughout the UK. Novo Nordisk, …
How to be a Career Chameleon
July 7, 2008Business Services recruitment, strategy
As anyone working in the pharma industry knows, the industry is transforming, and fast. Four key changes are having an …
Latest news from Datamonitor
July 7, 2008Sales and Marketing
Pharmaceutical companies must adapt to changing market dynamics in 2008Pharma companies face growing competition from generics, increasingly tough pricing and …
Almirall expands its horizons
July 3, 2008Research and Development, Sales and Marketing Almirall, COPD, Spain
Almirall has been Spain's number one pharmaceutical company for some years, but is still little known outside its home market. …
Shire to buy up German biotech
July 3, 2008Sales and Marketing MA, biotech
Shire is set to acquire German biotech firm Jerini, in a bid to expand its portfolio of treatments for rare …
Geoff Hurst lends support to prostate cancer campaign
July 3, 2008Medical Communications patients
A new campaign highlighting the inequality of treatment in men with prostate cancer has been launched with the help of …
Latest content
