What is Digital Marketing?
May 14, 2010Medical Communications
Some consider it just another channel to market, but the reality is more complicated.by Mark Millar, PraeMedica
Digital Pharma: No breakthrough, but UK’s digital issues out in the open
May 14, 2010Medical Communications Code of Practice, PMCPA, digi, digital, pm society
The UK’s Code of Practice regulator will produce guidance for pharma on digital marketing, but is reluctant to make formal …
Can Apple Sweeten the Taste of the Tablet?
May 14, 2010Medical Communications
by Matthew Baker, Deputy Managing Director – LEC
Developments in Digital Media
May 14, 2010Medical Communications
by David Hunt, Digital Director – Creative Lynx Ltd
Share your Brand: Go Video, Go Social
May 14, 2010Medical Communications
Stephen Dunn of London and Madrid-based Brandcast Health, suggests how you can capitalise on the video-sharing democracy of the web.
EMA readies paediatric trials network
May 14, 2010Research and Development EMA, EMEA, paediatric, paediatric trials
The European Medicines Agency is about to press the start button on its long-planned network for clinical studies in children. …
Pfizer adds another product to its PAH franchise
May 14, 2010Research and Development Ergonex, PAH, Pfizer, Thelin, revatio, terguride, viagra
Pfizer has signed an agreement to acquire terguride, a drug for pulmonary arterial hypertension (PAH) currently in phase II testing, …
Contract research news in brief
May 14, 2010Research and Development CRO, Clinipace, Covance, Encorium, IR Pharma, Imperial College, PPD, Parexel
Developments in the contract research sector this week include the opening of new offices for Parexel and PPD, the spin-out …
Cedra appoints Anthony Busa
May 14, 2010Research and Development CRO, Cedra, appointment, research and development
Phase I clinical trial specialist Cedra Corp division has appointed Anthony Busa as its new permanent chief executive, replacing acting …
WuXi posts buoyant increases in revenue and profit
May 13, 2010Research and Development CRO, Charles River, Charles River Laboratories, WuXi
China’s WuXi PharmaTech has given would-be purchaser Charles River Laboratories a lift after posting buoyant increases in both revenues and …
Phillipe Lutz joins Telormedix
May 13, 2010Research and Development appointment, research and development, telormedix
Swiss clinical stage biopharmaceutical company Telormedix has appointed Phillipe Lutz chief financial officer. He joins the company from Synosia Therapeutics, …
Kendle operating income slumps
May 13, 2010Research and Development CRO, Kendle
US contract research organisation Kendle posted a 17% drop in revenues in the first quarter of 2010 to $90 million, …
FDA backs rotavirus vaccine despite contamination
May 13, 2010Sales and Marketing GSK, Rotavirus, Vaccine, drug safety, rotarix
FDA advisors have recommended two rotavirus vaccines licensed in the US should continue to be used, despite contamination with a …
Emerging markets key for Merck’s long-term performance
May 13, 2010Research and Development, Sales and Marketing Merck & Co, em
Merck & Co has highlighted emerging markets such as China and Latin America as a major driver for its success …
Abbott strikes emerging markets deal
May 12, 2010Sales and Marketing Abbott, Zydus Cadila, em
Abbott is seeking to extend its reach into emerging markets with a new collaboration with India-based pharma company Zydus Cadila. …
Lansley Health Secretary in UK coalition government
May 12, 2010Sales and Marketing election, general election, government, pricing, value
The UK has its first coalition government for 65 years after Labour leader Gordon Brown unexpectedly resigned as prime minister …
Planning permission: Designing the systems behind successful e-marketing campaigns
May 12, 2010Medical Communications Digital Pharma Guide, digital pharma, e-marketing
There has been much publicity, some recent and some not so recent, about how industry codes of practice are not …
What’s the best way for pharma to reach patients in Europe?
May 12, 2010Medical Communications Digital Pharma Guide
Lisa first noticed the pain and stiffness in her hands when she was unable to hold heavy pots or to …
What is digital marketing? Not just another channel to market
May 12, 2010Medical Communications Digital Pharma Guide
The basic principles of marketing still apply: know your customer and your competitors, define your target segments and be clear …
Can Apple sweeten the taste of the Tablet?
May 12, 2010Medical Communications Apple, Digital Pharma Guide, ipad
The year is 1992. The Conservative Party, lead by John Major is re-elected. The Maastricht Treaty is signed, founding the …
Latest content
Five Facts about NHS and primary care
AI in pharma: From lab development to patient impact
