The pharmaceutical doll’s house
October 9, 2003Research and Development biotech
The turn of the century has witnessed a period of intense uncertainty and instability within the pharma sector. After decades …
Concept testing: the collision of two worlds
October 9, 2003Medical Communications NHS, advertising, concept testing
Market research is a vital part of pharmaceutical marketing. If you don't talk independently to your audience, the people who …
Opinion leaders – opportunities for a win-win in healthcare
October 9, 2003Medical Communications key opinion leaders
Innovation in prescribing behaviour can be driven in three main ways. Doctors may prescribe differently in response to pharma industry …
Opinion leader development: new resolutions for 2003
October 9, 2003Medical Communications key opinion leaders
Opinion leader development is crucial to the pharma industry and likewise the pharma industry plays a pivotal role to provide …
Usability: mumbo jumbo or magic bullet?
October 9, 2003Sales and Marketing digi pharma
Usability is, broadly, a measure of the time it takes to find and enter a website, and do something useful …
Parallel trade: is pharma fighting a losing battle?
October 8, 2003Sales and Marketing ABPI, EU, UK, parallel trade
Parallel trade has become the bete noire of the European pharmaceutical industry, a terrible beast it can only hold at …
Creating a patient-centred NHS
October 8, 2003NHS, healthcare, patients
First the good news. Everybody from the Government, to patients and all the NHS bodies in-between agrees that the vision …
Viagra in shape despite close shave
October 8, 2003Sales and Marketing EU, patents, viagra
The success this year of Remington Consumer Products in the European Court of Justice (ECJ) in a long running dispute …
Does healthcare copywriting break the rules?
October 8, 2003Medical Communications copywriting
In the heady world of consumer advertising, much has been written about copywriting. Imaginative titles ranging from the unforgettable The …
Is pharma forever in the box?
October 8, 2003Sales and Marketing marketing ideas
Most people would agree that in business we need new and compelling ideas. But it always intrigues me that so …
EDC: electronic data capture or eliminating data corruption?
October 8, 2003Research and Development clinical trials, electronic data capture
Managing a successful clinical trial is probably one of the hardest tasks known to man. Getting a drug to work …
Launch summery…
October 8, 2003Sales and Marketing product launch
The summer period is traditionally a quiet time for the pharmaceutical industry, especially when it comes to product launches.
Health authorities blocking change, say PCTs
October 8, 2003NHS, NHS Alliance
Strategic health authorities are too far removed from PCTs to help them innovate as they work on their plans for …
Prilosec OTC launch delayed
October 8, 2003Procter & Gamble's proposed launch of an over-the-counter version of AstraZeneca's blockbuster Prilosec will be delayed after the FDA requested …
Pharma satirist nearly unmasked
October 8, 2003The anonymous prankster behind the pharma industry satire www.selldrugs.net has broken his silence in an exclusive interview with Pharmafocus.The website, …
Network to encourage
October 8, 2003The NHS is to be given more support to work in partnership with local authorities with the establishment of the …
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