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What is digital marketing? Not just another channel to market

May 12, 2010
Medical Communications Digital Pharma Guide

The basic principles of marketing still apply: know your customer and your competitors, define your target segments and be clear …

Feature
Digital Pharma Guide footer

Can Apple sweeten the taste of the Tablet?

May 12, 2010
Medical Communications Apple, Digital Pharma Guide, ipad

The year is 1992. The Conservative Party, lead by John Major is re-elected. The Maastricht Treaty is signed, founding the …

Feature
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Share your brand: go video, go social

May 12, 2010
Medical Communications Digital Pharma Guide

It’s been a long time coming but finally justice is being done. Thanks to broadband, social media sites and video …

Feature
Digital Pharma Guide footer

Developments in digital media

May 12, 2010
Medical Communications Digital Pharma Guide, digital pharma

It seems everyone’s head these days is filled with Facebook, MySpace or Twitter, iPhone apps or the recently launched iPad, …

Feature
Digital Pharma Guide footer

Pharma’s Digital Revolution – The Story So Far

May 12, 2010
Medical Communications Digital Pharma Guide, FDA, Twitter, blog, community, digital pharma, ipad, social networking

The internet and digital communication are transforming all aspects of pharma’s work. From social media to drug discovery, here are …

Feature
Medicom-starters

Four new hires at Euro RSCG Life Medicom

May 12, 2010
Medical Communications appointment, medical communications, medicom

Euro RSCG Life Medicom has four new starters to handle new international and domestic business. They are Antonia Ford (pictured left), …

Appointment
Patrick-Vallance

GSK appoints Patrick Vallance

May 12, 2010
Research and Development GSK, appointment, research and development

Patrick Vallance has been appointed as senior vice president, medicines discovery and development at GlaxoSmithKline, and as a member of …

Appointment

GSK bolsters presence in South Korea

May 11, 2010
Sales and Marketing Dong-A, GSK, Korea, em

GlaxoSmithKline has followed through with plans to expand into emerging markets by striking a co-marketing deal with South Korea’s largest …

News

Synexus appoints Germany and Poland managers

May 11, 2010
Research and Development CRO, Synexus, appointment, research and development

Synexus has appointed Dr Helena Sigal as country manager for Germany and Radoslaw Janiak as country manager for Poland. Helena …

Appointment

EMA transparency criticised

May 11, 2010
Sales and Marketing EMA, Roaccutane, patient information

The European Medicines Agency (EMA) has been given a rap over the knuckles by the European Ombudsman for a perceived …

News

Calls for changes to trial publication process

May 11, 2010
Medical Communications, Research and Development industry relations, industry reputation, publication

Clinical trial publishing has not kept pace with changes in the way pharma carries out its research, according to a …

News

Crucell malaria vaccine starts trials in Africa

May 11, 2010
Research and Development Crucell, malaria

Dutch biopharma firm Crucell has started a phase I trial of its AdVac-based malaria vaccine in Burkina Faso, West Africa. …

News

Pfizer to cut jobs in New York

May 11, 2010
Sales and Marketing Pfizer, job cuts

Pfizer is reportedly planning to cut or relocate up to 1,400 jobs in New York in its on-going restructuring programme. …

News

Doctors shunning pharma rep visits

May 11, 2010
pharma, sales force, sales force effectiveness, sales representatives

More and more doctors in the US are refusing to see pharma companies’ sales representatives, according to new research. The …

News

Bayer colon cancer drug moves into phase III

May 11, 2010
Research and Development Bayer, colorectal cancer, regorafenib

Bayer Schering Pharma will shortly begin phase III tests of its investigational compound regorafenib for patients with metastatic colorectal cancer.  …

News

Merck gains rights to cancer treatment

May 10, 2010
Research and Development Ariad Pharmaceuticals, Merck & Co, NSCLC

Merck has acquired an exclusive license for a new cancer drug that’s in trials for a number of different forms …

News

Anti-counterfeiting pilot a success, says EFPIA

May 10, 2010
Sales and Marketing counterfeits, supply chain

A pilot project aimed at stopping counterfeit medicines getting into the supply chain has been a resounding success, according to …

News

Teva reports strong Q1 results

May 10, 2010
Sales and Marketing 2010 financials, Teva

Generics firm Teva Pharmaceuticals has reported strong first quarter results, driven by its patented multiple sclerosis therapy Copaxone. Sales of …

News

Professor Sander van Deventer appointed to AMT supervisory board

May 10, 2010
Research and Development AMT, Amsterdam Molecular Therapeutics, appointment, research and development

Dutch human gene therapy company Amsterdam Molecular Therapeutics has appointed Professor Sander van Deventer to its supervisory board. One of …

Appointment

Pharma manufacturing news in brief

May 10, 2010
Manufacturing and Production American Peptide, DSM Biologics, Dutch CMO SynCo Bio Partners, KV Pharmaceutical, Merck & Co, manufacturing

This week’s round-up of pharmaceutical manufacturing news includes facility updates from KV Pharmaceutical, DSM Biologics, Merck & Co and American …

News
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