strategy
Merck on the march in Africa
December 21, 2015Sales and Marketing Africa, Merck, marketing, sales, strategy
When Merck unveiled its Africa 2020 strategy in November, there was no shortage of ambition.The company announced plans to expand …
AstraZeneca sells off dental business for $1.8bn
June 23, 2011Sales and Marketing AstraZeneca, strategy
AstraZeneca is to sell its dental products firm Astra Tech to DENTSPLY for $1.8 billion. Astra Tech comprises two business …
Wyeth’s Ursula Franklin joins Red Kite
April 21, 2010Business Services, Sales and Marketing Red Kite, appointment, coaching, development, leadership, sales and marketing, strategic planning, strategy, training
Red Kite has appointed Ursula Franklin to head up its new Transformation division. She joins from Wyeth Europa, now part …
New consultancy Strategic North launched
April 7, 2010Medical Communications, Sales and Marketing Consultancy, coleiro, marketing, marketing ideas, strategy
A new healthcare industry marketing consultancy based in the North West of England has been launched. Strategic North is a …
Sales strategies for a changing environment
July 24, 2009Sales and Marketing market access, sales, strategy
Over the last two years the UK pharma industry's established product sales strategies have begun to change. The industry's primary …
Drug repositioning a ‘key strategy’ for pharma
July 17, 2009Research and Development Datamonitor, strategy
With increased investment in R&D largely failing to fill drug development pipelines, the pharma industry is looking to get more …
Clinical trials market worth $50bn in 2008
July 14, 2009Research and Development CRO, strategy
The global clinical trials market topped $50 billion last year and, despite the recent downturn in the fortunes of most …
Pharma must go further with its collaborations
May 8, 2009Research and Development, Sales and Marketing pwC, strategy
Pharma companies will soon have to start collaborating with companies outside the healthcare sector.The global economic situation will make this …
Little benefit to pharma from G20 initiatives
April 22, 2009Research and Development, Sales and Marketing Datamonitor, strategy
Any positive effect on the pharmaceutical industry derived from the G20 summit and European Union summit will be indirect and …
Time running out for pharma sales and marketing
February 26, 2009Research and Development, Sales and Marketing pwC, strategy
The pharma industry's current sales and marketing model will be defunct in the next ten years. That is the stark …
Pharma needs fresh ideas from outside industry, says Barker
February 17, 2009Research and Development, Sales and Marketing ABPI, strategy
Pharma must re-invent itself and inject new ideas into its business model by hiring talented people from outside the sector, …
What are pharma’s core competencies?
February 5, 2009Research and Development, Sales and Marketing pharma, strategy
Pharma has always been a highly profitable industry, and has historically been among the best performing industrial sectors in terms …
UK Biotech: time for bold and affirmative action
January 22, 2009Research and Development, Sales and Marketing BTG, Chris Collins, Christopher Evans, Neuropharm, Plethora, UK, biotech, pharma, strategy
Biotech leaders in the UK say the cash-stricken industry has reached ‘breaking point’, and have made an unprecedented plea for …
New sales and marketing models
January 21, 2009Sales and Marketing marketing, sales, strategy
These are challenging times for pharma as regulatory reform, intense financial pressures and an increasingly complex network of stakeholders are …
Latest content
FibroFind appoints Lee Borthwick as CEO
