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Showing 15 posts of 91 posts found.

Sales strategies for a changing environment

July 24, 2009
Sales and Marketing market access, sales, strategy

Over the last two years the UK pharma industry's established product sales strategies have begun to change. The industry's primary …

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The Pfizer-Wyeth merger

February 2, 2009
Research and Development, Sales and Marketing Pfizer, Wyeth, merger, sales

Before the merger, Pfizer faced a significant contraction in sales. Datamonitor's analysis suggests that the company's sales were declining at …

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New sales and marketing models

January 21, 2009
Sales and Marketing marketing, sales, strategy

These are challenging times for pharma as regulatory reform, intense financial pressures and an increasingly complex network of stakeholders are …

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Working Life: Amanda Moosa

September 18, 2008
Business Services, Sales and Marketing Nycomed, Working Life, branding, careers, marketing, sales

 How did you find your way into your current role?I came into things via the ‘traditional’ route. After my biochemistry …

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Biometrics: a ‘cheat-proof’ exam?

July 21, 2008
Business Services, Sales and Marketing biometris, pharma, recruitment, sales

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The cultural shift of key account management

June 19, 2008
Sales and Marketing key account management, sales

Key account management is a relatively new development in the pharmaceutical industry, but it is now being widely adopted as …

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No more crystal balls

February 6, 2008
Sales and Marketing forecasts, sales

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What can I do to change your mind?

January 15, 2008
Sales and Marketing pharma, sales

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The new prescriber: friend or foe?

November 22, 2007
Sales and Marketing nursing, pharma, pharmacy, sales

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Redefining pharmaceutical CRM

October 24, 2007
Research and Development, Sales and Marketing CRM, customer relationship management, sales

Fierce generic competition, price containment regulations and poor pipeline productivity are challenges looming over many pharmaceutical companies today. In effect, …

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How can customer insight work for you?

September 10, 2007
Sales and Marketing customers, insight, sales

It should be a very simple equation: if you can understand what motivates clinicians – and all the other prescribing …

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Helping brands see round corners

August 20, 2007
Sales and Marketing market research, marketing, sales, survey

Helping brand teams cope with climate changeThis year marked the 50th Anniversary of the Market Research Society. At the MRS …

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Perfect pitch: has your salesforce got it?

June 25, 2007
Sales and Marketing sales, strategy

Back in the 70s, pharmaceutical sales reps were detail men. They spent more time giving details to doctors about their …

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Super-rep: working with the new NHS

June 20, 2007
Sales and Marketing NHS, sales, strategy

Every year could be called a watershed year for the NHS – it seems that constant change and reinvention is …

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Can pharma meet the generic challenge?

May 1, 2007
Sales and Marketing generics, pharma, sales

The global pharmaceutical industry has generally been seen as one of the most successful industries in delivering revenue growth with …

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