sales
GSK’s Witty loses bonus over China scandal
February 28, 2014Medical Communications, Sales and Marketing China, GSK, Witty, sales, sir andrew
GlaxoSmithKline’s chief executive Sir Andrew Witty received bonuses “lower than they otherwise might have been” last year due to the …
Analysts ‘disappointed’ by Sanofi guidance
February 6, 2014Sales and Marketing Aubagio, Plavix, Sanofi, q4, sales
Sanofi has announced a mixed bag for its full year results as analysts have questioned why its forecasts for the …
Sales rise for Novartis
January 30, 2014Sales and Marketing Gleevec, Glivec, Novartis, gilenya, q4, sales
Multiple sclerosis drug Gilenya, with sales rising 62% year-on-year to $1.9 billion, was one of the stars of last year …
Thought leader mapping: do we need a radical rethink?
January 13, 2014Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Havas, bartley, marketing, sales, thought leader
The effectiveness of healthcare communications is often more reliant on who’s delivering the message than the content of the message …
GSK changes sales tactics
December 17, 2013Medical Communications, Sales and Marketing GSK, Witty, bribery, corruption, cuts, sales, transparency
GlaxoSmithKline is to remove individual staff sales targets and end doctor payments for activities that promote its products. The UK …
Merck sees sales dip
July 31, 2013Sales and Marketing Merck, Q2, Singulair, sales
A catastrophic decline in sales of asthma medicine Singulair is among the key reasons why Merck’s pharma revenue fell 12% …
J&J sees Q2 sales rise
July 17, 2013Sales and Marketing Elan, J&J, JJ, Q2, Synthes, sales
Johnson & Johnson saw overall sales rise 8.5% year-on-year in the second quarter of 2013, with the US healthcare group …
‘Solid’ start for Novartis
April 30, 2013Sales and Marketing Novartis, Q1, sales
Novartis’ sales of pharma products were unchanged in the first quarter of 2013 at $7.9 billion, with pricing flat, the …
What Does E-Detailing Entail? How E-Detailing is Shaping the Pharmaceutical Industry
August 7, 2012Sales and Marketing e-detailing, sales, sales reps
E-detailing has come at a time of great change in the pharmaceutical industry. The economic recession hit hard with pressure …
Success Factors in Value Communication Design – Introduction
July 12, 2012Sales and Marketing interactive apps, sales, value, value communications
This is the introductory article to the ‘Success Factors in Value Communication Design’ series; a set of articles that examine and explain …
China driving global pharma growth
October 13, 2010Sales and Marketing China, emerging markets, sales
The global pharma market is forecast to reach $880 billion by 2011, driven by growth in the Chinese market. Analysts …
Doctors.net.uk Strengthens Pharmaceutical Team
August 5, 2010Sales and Marketing Doctors.net.uk, GPs, doctors, marketing, medeconnect, pharma, sales
Doctors.net.uk, the UK’s largest and most active online network of healthcare professionals, has strengthened its pharmaceutical team with two appointments. …
Pfizer still at number 1, but Lipitor to slip
May 4, 2010Sales and Marketing Humira, Lipitor, Pfizer, sales
New research suggests that the pharma world is going to be shaken up over the next few years – although …
Emerging Markets: finding your way in a Brave New World
March 1, 2010Sales and Marketing Brazil, China, India, Russia, em, emerging markets, sales, sales force effectiveness
Ask almost any pharmaceutical marketer where the future growth lies for the industry, and the answer will be almost certainly …
Sights set on target setting?
February 16, 2010Sales and Marketing forecasts, sales
Research funded by the Chartered Institue of Management Accountants (CIMA) has helped Cranfield School of Management unveil a new framework …
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