marketing
Are you reaching your customers?
January 3, 2007Sales and Marketing NHS, healthcare, market access, marketing, strategy
The NHS is changing, and it's doing so at a rate faster than at any time in its history. Huge …
A fresh perspective on your business
November 20, 2006Sales and Marketing consultants, marketing
A consultant is someone who borrows your watch to tell you the time- a cynical view of the role of …
Trained to win
November 13, 2006Business Services, Sales and Marketing marketing, sales, training
Pharmaceutical sales and marketing managers have a dizzying array of training courses, educational aids and events at their disposal, all …
From surgery to pharmacy
October 12, 2006Sales and Marketing P, POM, marketing, reclassification, sales
Waving not drowning: tackling NHS reform
September 18, 2006Sales and Marketing NHS, healthcare, marketing, strategy
New NHS initiatives, restructuring plans and government health policies seem to be announced and introduced on a never-ending basis, with …
Don’t get frozen out
December 4, 2003Sales and Marketing marketing, sales, strategy
A fundamental change is underway in the European healthcare sector. The traditional autonomy of the physician has yielded to more …
Pre-clinical marketing: understanding need
October 29, 2003Research and Development marketing, pre-clinical
Since the modern pharmaceutical industry emerged, product development has been largely driven by science, with R&D seen almost exclusively as …
Parlez-vous business?
October 23, 2003Sales and Marketing marketing
There is no doubt about it – the world really is getting smaller. Multinational companies continue to expand and it …
Infernal communications
October 22, 2003Research and Development marketing, medical
One of the great things about being asked to put your thoughts down on paper is that it immediately demands …
Pharma marketing’s changing skills set
October 21, 2003Business Services, Sales and Marketing marketing, recruitment, skills
Sales and marketing are undergoing something of a revolution as the pharmaceutical industry reacts to a multitude of challenges. Waning …
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Santen joins inaugural Global Summit for Eye Health as partner
