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marketing

Showing 11 posts of 86 posts found.

E-marketing has arrived…but not everyone has noticed

March 19, 2007
Medical Communications, Sales and Marketing e-marketing, marketing, new media

Feature

Are you reaching your customers?

January 3, 2007
Sales and Marketing NHS, healthcare, market access, marketing, strategy

The NHS is changing, and it's doing so at a rate faster than at any time in its history. Huge …

Feature

A fresh perspective on your business

November 20, 2006
Sales and Marketing consultants, marketing

A consultant is someone who borrows your watch to tell you the time- a cynical view of the role of …

Feature

Trained to win

November 13, 2006
Business Services, Sales and Marketing marketing, sales, training

Pharmaceutical sales and marketing managers have a dizzying array of training courses, educational aids and events at their disposal, all …

Feature

From surgery to pharmacy

October 12, 2006
Sales and Marketing P, POM, marketing, reclassification, sales

Feature

Waving not drowning: tackling NHS reform

September 18, 2006
Sales and Marketing NHS, healthcare, marketing, strategy

New NHS initiatives, restructuring plans and government health policies seem to be announced and introduced on a never-ending basis, with …

Feature

Don’t get frozen out

December 4, 2003
Sales and Marketing marketing, sales, strategy

A fundamental change is underway in the European healthcare sector. The traditional autonomy of the physician has yielded to more …

Feature

Pre-clinical marketing: understanding need

October 29, 2003
Research and Development marketing, pre-clinical

Since the modern pharmaceutical industry emerged, product development has been largely driven by science, with R&D seen almost exclusively as …

Feature

Parlez-vous business?

October 23, 2003
Sales and Marketing marketing

There is no doubt about it – the world really is getting smaller. Multinational companies continue to expand and it …

Feature

Infernal communications

October 22, 2003
Research and Development marketing, medical

One of the great things about being asked to put your thoughts down on paper is that it immediately demands …

Feature

Pharma marketing’s changing skills set

October 21, 2003
Business Services, Sales and Marketing marketing, recruitment, skills

Sales and marketing are undergoing something of a revolution as the pharmaceutical industry reacts to a multitude of challenges. Waning …

Feature
The Gateway to Local Adoption Series

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