healthcare
Close to home: the UK’s regional NHS influencers
June 3, 2008Sales and Marketing NICE, UK, healthcare, influencers, regional
With so much attention directed at NICE since the parliamentary health select committee reported on the organisation in January, it …
7 principles in marketing to the new NHS
May 28, 2008Sales and Marketing NHS, healthcare, marketing
Developing a successful market access strategy has become the Holy Grail for brand teams across the UK pharmaceutical industry.
Working with NICE: the ingredients for success
February 29, 2008Research and Development, Sales and Marketing NICE, healthcare, industry relations, pharma
NICE fascinates everyone in the industry, and NICE knows only too well that every move it makes is studied by …
Pharmafocus: The NHS in Review
January 24, 20082007, NHS, healthcare, year in review
First, the good news. So easy to overlook when the headlines are filled with tales of threats to close A&E …
The NHS and pharma: Let’s work together
August 13, 2007Research and Development, Sales and Marketing NHS, healthcare, industry relations, joint working, pharma
In the last 10 years, pharma’s relationship with the NHS has undergone a transformation. For one thing, it’s difficult now …
Close encounters with the NHS
August 6, 2007Research and Development, Sales and Marketing NHS, healthcare, industry relations, pharma
Most marketers in the pharma industry understand the need to get alongside and talk to key people in the NHS …
NICE in the dock: what the judicial review means for pharma
April 16, 2007Research and Development, Sales and Marketing NICE, UK, healthcare, judicial review
The National Institute for Health and Clinical Excellence (NICE) has been at the centre of controversy ever since its inception …
Are you reaching your customers?
January 3, 2007Sales and Marketing NHS, healthcare, market access, marketing, strategy
The NHS is changing, and it's doing so at a rate faster than at any time in its history. Huge …
Are patients about to take charge?
December 18, 2006Medical Communications, Sales and Marketing NHS, healthcare, information, patients
While debate rages about many aspects of the pharmaceutical industry, one thing is agreed: our world is becoming ever-more patient-centred. …
Can pharma help the NHS to change?
November 27, 2006Sales and Marketing NHS, healthcare, industry relations, strategy
If there has been one constant during the 58 years of the NHS, it has been change - continuous, relentless …
Pharma’s evolving relationship with NICE
November 1, 2006Research and Development, Sales and Marketing NHS, NICE, approval process, fast track, healthcare
Back when New Labour was only halfway through its first term of office and when the Millennium Bug was feared …
Freedom to Prescribe v The Formulary
October 24, 2006GP, NHS, doctors, healthcare
The modern concept of a formulary embraces three basic principles: first, it is a limited list of treatments chosen from …
Waving not drowning: tackling NHS reform
September 18, 2006Sales and Marketing NHS, healthcare, marketing, strategy
New NHS initiatives, restructuring plans and government health policies seem to be announced and introduced on a never-ending basis, with …
Head-to-head: Nice and the SMC
August 16, 2006Research and Development, Sales and Marketing NICE, SMC, healthcare
The announcements on NHS budget deficits and the debates surrounding the prescribing of costly drugs, such as in the Herceptin …
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