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Showing 15 posts of 130 posts found.

7 principles in marketing to the new NHS

May 28, 2008
Sales and Marketing NHS, healthcare, marketing

Developing a successful market access strategy has become the Holy Grail for brand teams across the UK pharmaceutical industry.

Feature

Working with NICE: the ingredients for success

February 29, 2008
Research and Development, Sales and Marketing NICE, healthcare, industry relations, pharma

NICE fascinates everyone in the industry, and NICE knows only too well that every move it makes is studied by …

Feature

The NHS under-invests at its peril

February 1, 2008
NHS, healthcare, investment

Feature

Pharmafocus: The NHS in Review

January 24, 2008
2007, NHS, healthcare, year in review

First, the good news. So easy to overlook when the headlines are filled with tales of threats to close A&E …

Feature

The NHS and pharma: Let’s work together

August 13, 2007
Research and Development, Sales and Marketing NHS, healthcare, industry relations, joint working, pharma

In the last 10 years, pharma’s relationship with the NHS has undergone a transformation. For one thing, it’s difficult now …

Feature

Close encounters with the NHS

August 6, 2007
Research and Development, Sales and Marketing NHS, healthcare, industry relations, pharma

Most marketers in the pharma industry understand the need to get alongside and talk to key people in the NHS …

Feature

NICE in the dock: what the judicial review means for pharma

April 16, 2007
Research and Development, Sales and Marketing NICE, UK, healthcare, judicial review

The National Institute for Health and Clinical Excellence (NICE) has been at the centre of controversy ever since its inception …

Feature

Are you reaching your customers?

January 3, 2007
Sales and Marketing NHS, healthcare, market access, marketing, strategy

The NHS is changing, and it's doing so at a rate faster than at any time in its history. Huge …

Feature

Are patients about to take charge?

December 18, 2006
Medical Communications, Sales and Marketing NHS, healthcare, information, patients

While debate rages about many aspects of the pharmaceutical industry, one thing is agreed: our world is becoming ever-more patient-centred. …

Feature

Can pharma help the NHS to change?

November 27, 2006
Sales and Marketing NHS, healthcare, industry relations, strategy

If there has been one constant during the 58 years of the NHS, it has been change  - continuous, relentless …

Feature

Pharma’s evolving relationship with NICE

November 1, 2006
Research and Development, Sales and Marketing NHS, NICE, approval process, fast track, healthcare

Back when New Labour was only halfway through its first term of office and when the Millennium Bug was feared …

Feature

Freedom to Prescribe v The Formulary

October 24, 2006
GP, NHS, doctors, healthcare

The modern concept of a formulary embraces three basic principles: first, it is a limited list of treatments chosen from …

Feature

Waving not drowning: tackling NHS reform

September 18, 2006
Sales and Marketing NHS, healthcare, marketing, strategy

New NHS initiatives, restructuring plans and government health policies seem to be announced and introduced on a never-ending basis, with …

Feature

Head-to-head: Nice and the SMC

August 16, 2006
Research and Development, Sales and Marketing NICE, SMC, healthcare

The announcements on NHS budget deficits and the debates surrounding the prescribing of costly drugs, such as in the  Herceptin …

Feature

Switching scripts: the impact of NHS reforms

June 15, 2006
Sales and Marketing NHS, healthcare, sales, strategy

During 2006/7, the NHS in England will see an unprecedented level of change within primary care with the reconfiguration of …

Feature
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