Europe
Raptiva suspended in Europe over safety concerns
February 20, 2009Research and Development, Sales and Marketing Europe, Rapitva
Psoriasis treatment Raptiva is to be suspended from use in the European Union because of concerns about rare but serious …
Lilly to boost biotech stake in NeuroSearch deal
February 17, 2009Research and Development Denmark, Europe, NeuroSearch
Lilly has signed a new deal with Danish biotech company NeuroSearch and increased its presence further in the biologics sector.The …
What it takes to be a European marketing manager
January 20, 2009Business Services, Sales and Marketing Europe, brand manager, management, marketing, recruitment
Moving from a country-specific marketing role to a European marketing role can open up a whole new career path and …
Declaring doctor payments
December 16, 2008Research and Development, Sales and Marketing ABPI, EFPIA, Europe, UK, US, ethics, industry relations, payments
A number of pharmaceutical companies in the US have recently announced they will declare all the payments to healthcare professionals. …
Industry hits back at Commission probe
December 4, 2008Sales and Marketing Europe, reform
The pharmaceutical industry has hit back at what it says is an ill-informed attack on the sector by the European …
A postcard from … Slovakia
October 10, 2008Research and Development, Sales and Marketing Europe, Slovakia, hc
Overcoming barriers to access
September 30, 2008Sales and Marketing Europe, UK, market access, strategies
Working Life: Ali Ross
September 25, 2008Medical Communications, Sales and Marketing Europe, Otsuka, communications
How did you find your way into this role?
Do regional marketing teams really work?
November 29, 2007Sales and Marketing Europe, marketing, regional marketing
In this feature, we tackle the subject of the regional marketing team and look at a number of issues, including …
Making Europe’s salesforces leaner and meaner
April 26, 2007Sales and Marketing Europe, representatives, sales, strategy
The world of pharma salesforce management is witnessing a serious move away from mass detailing to a system based on …
Pharmafocus Europe
March 12, 2007Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Europe, Pharmafocus
Pharmafocus Europe is a new publication set to become an indispensable business tool for pharmaceutical industry executives with an interest …
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