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doctors

Showing 14 posts of 44 posts found.

Pharma Commitment to e-Marketing Grows

August 5, 2010
Sales and Marketing BMA, GMC, Lansley, digital, doctors, electronic marketing, marketing

A survey of pharma marketers has revealed growing commitment to e-marketing with online spend on the increase across the sector.  …

News
Press release

1.6 Million Hours of Learning Delivered to UK Doctors

August 5, 2010
Medical Communications BMA, GMC, GPs, Lansley, NHS, doctors, ecme, edetail, elearing

Figures from Doctors.net.uk reveal a record number of doctors are turning to online learning to support their continuing professional development. …

News
Press release

Doctors.net.uk launches GP commissioning resource

August 5, 2010
Medical Communications GMC, GPs, Lansley, NHS, commissioning, doctors, healthcare reform

A dedicated online resource has been launched this week to help doctors deliver the new commissioning process announced in Andrew …

News
Press release

Doctors.net.uk Strengthens Pharmaceutical Team

August 5, 2010
Sales and Marketing Doctors.net.uk, GPs, doctors, marketing, medeconnect, pharma, sales

Doctors.net.uk, the UK’s largest and most active online network of healthcare professionals, has strengthened its pharmaceutical team with two appointments.  …

Appointment

GSK discloses US healthcare professional payments

December 15, 2009
Medical Communications GSK, doctors, industry reputation, payments

GlaxoSmithKline has disclosed some of the fees it has paid to US healthcare professionals for speaking and consulting services.The list …

News

Sticky or stuck?

August 11, 2009
Medical Communications doctors, social networking

The 60's philosopher and communications guru Marshall McLuhan said, "the medium is the message" and certainly the current buzz around …

Feature

Engaging with doctors online

July 29, 2009
Medical Communications, Sales and Marketing doctors, online communities

Digital marketing in all its forms can no longer be regarded the preserve of the 'early adopters' or young people …

Feature

ABPI looks to breathe new life into industry relations

May 20, 2009
Medical Communications, Sales and Marketing ABPI, doctors, industry relations, medical education, vita

The ABPI has unveiled a new proactive agenda which it hopes will help improve the industry’s reputation and relationships with …

Feature

Building better relations with tomorrow’s doctors

May 6, 2009
Sales and Marketing doctors, industry relations

A huge amount of time and money is spent by the pharma industry on interacting with the medical community and …

Feature

Pharma-NHS joint working

April 22, 2009
Research and Development, Sales and Marketing ABPI, doctors, industry relations

An underlying principle for joint working between the NHS and the pharmaceutical industry is that it brings benefits to patients. …

Feature

Catch up with the digital doctors

December 17, 2008
Medical Communications, Sales and Marketing digi, doctors, technology

Few things more graphically illustrate the conservative nature of pharma marketers than the slow birth of e-detailing. Ten years ago, …

Feature

Freedom to Prescribe v The Formulary

October 24, 2006
GP, NHS, doctors, healthcare

The modern concept of a formulary embraces three basic principles: first, it is a limited list of treatments chosen from …

Feature

Too close for comfort?

January 19, 2004
Medical Communications, Sales and Marketing doctors, industry reputation

The pharmaceutical industry's increasing scale and influence means that no part of its conduct is above scrutiny, and criticism of …

Feature

Do doctors really use the Internet?

October 29, 2003
Sales and Marketing doctors, internet

Ever since the medical and pharmaceutical web emerged in the mid-90s, technology advocates have assumed that widespread use of the …

Feature
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