doctors
Pharma Commitment to e-Marketing Grows
August 5, 2010Sales and Marketing BMA, GMC, Lansley, digital, doctors, electronic marketing, marketing
A survey of pharma marketers has revealed growing commitment to e-marketing with online spend on the increase across the sector. …
1.6 Million Hours of Learning Delivered to UK Doctors
August 5, 2010Medical Communications BMA, GMC, GPs, Lansley, NHS, doctors, ecme, edetail, elearing
Figures from Doctors.net.uk reveal a record number of doctors are turning to online learning to support their continuing professional development. …
Doctors.net.uk launches GP commissioning resource
August 5, 2010Medical Communications GMC, GPs, Lansley, NHS, commissioning, doctors, healthcare reform
A dedicated online resource has been launched this week to help doctors deliver the new commissioning process announced in Andrew …
Doctors.net.uk Strengthens Pharmaceutical Team
August 5, 2010Sales and Marketing Doctors.net.uk, GPs, doctors, marketing, medeconnect, pharma, sales
Doctors.net.uk, the UK’s largest and most active online network of healthcare professionals, has strengthened its pharmaceutical team with two appointments. …
GSK discloses US healthcare professional payments
December 15, 2009Medical Communications GSK, doctors, industry reputation, payments
GlaxoSmithKline has disclosed some of the fees it has paid to US healthcare professionals for speaking and consulting services.The list …
Sticky or stuck?
August 11, 2009Medical Communications doctors, social networking
The 60's philosopher and communications guru Marshall McLuhan said, "the medium is the message" and certainly the current buzz around …
Engaging with doctors online
July 29, 2009Medical Communications, Sales and Marketing doctors, online communities
Digital marketing in all its forms can no longer be regarded the preserve of the 'early adopters' or young people …
ABPI looks to breathe new life into industry relations
May 20, 2009Medical Communications, Sales and Marketing ABPI, doctors, industry relations, medical education, vita
The ABPI has unveiled a new proactive agenda which it hopes will help improve the industry’s reputation and relationships with …
Building better relations with tomorrow’s doctors
May 6, 2009Sales and Marketing doctors, industry relations
A huge amount of time and money is spent by the pharma industry on interacting with the medical community and …
Pharma-NHS joint working
April 22, 2009Research and Development, Sales and Marketing ABPI, doctors, industry relations
An underlying principle for joint working between the NHS and the pharmaceutical industry is that it brings benefits to patients. …
Catch up with the digital doctors
December 17, 2008Medical Communications, Sales and Marketing digi, doctors, technology
Few things more graphically illustrate the conservative nature of pharma marketers than the slow birth of e-detailing. Ten years ago, …
Freedom to Prescribe v The Formulary
October 24, 2006GP, NHS, doctors, healthcare
The modern concept of a formulary embraces three basic principles: first, it is a limited list of treatments chosen from …
Too close for comfort?
January 19, 2004Medical Communications, Sales and Marketing doctors, industry reputation
The pharmaceutical industry's increasing scale and influence means that no part of its conduct is above scrutiny, and criticism of …
Do doctors really use the Internet?
October 29, 2003Sales and Marketing doctors, internet
Ever since the medical and pharmaceutical web emerged in the mid-90s, technology advocates have assumed that widespread use of the …
