digital
Going Digital: Challenge your assumptions
October 8, 2010Medical Communications PraeMedica, digital, digital marketing, digital pharma
A wise man once said: “The secret to surviving is knowing what to throw away and knowing what to keep.” …
New research on rules of engagement with doctors
October 7, 2010Medical Communications Doctors.net.uk, digital, doctors.net
For doctors, the next 12 months will not only bring financial pressure and a raft of new health policies, it …
Talking Point: Collaboration required for online activities
September 29, 2010Medical Communications Red Door, Talking Point, digital
Communicating with customers and patients digitally is top of many people’s agenda at the moment – it’s an exciting area …
Pharma Commitment to e-Marketing Grows
August 5, 2010Sales and Marketing BMA, GMC, Lansley, digital, doctors, electronic marketing, marketing
A survey of pharma marketers has revealed growing commitment to e-marketing with online spend on the increase across the sector. …
Digital Pharma: No breakthrough, but UK’s digital issues out in the open
May 14, 2010Medical Communications Code of Practice, PMCPA, digi, digital, pm society
The UK’s Code of Practice regulator will produce guidance for pharma on digital marketing, but is reluctant to make formal …
Digital Pharma: Byte-sized roundup
November 13, 2009Medical Communications Merck Serono, Solvay, Twitter, bing, digi, digital, digital pharma, google
Solvay Pharma has joined the ranks of pharma companies using Twitter, setting up a Russian language account for its Moscow-based …
