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Showing 6 posts of 111 posts found.

Going Digital: Challenge your assumptions

October 8, 2010
Medical Communications PraeMedica, digital, digital marketing, digital pharma

A wise man once said: “The secret to surviving is knowing what to throw away and knowing what to keep.” …

Feature

New research on rules of engagement with doctors

October 7, 2010
Medical Communications Doctors.net.uk, digital, doctors.net

For doctors, the next 12 months will not only bring financial pressure and a raft of new health policies, it …

Feature

Talking Point: Collaboration required for online activities

September 29, 2010
Medical Communications Red Door, Talking Point, digital

Communicating with customers and patients digitally is top of many people’s agenda at the moment – it’s an exciting area …

Feature

Pharma Commitment to e-Marketing Grows

August 5, 2010
Sales and Marketing BMA, GMC, Lansley, digital, doctors, electronic marketing, marketing

A survey of pharma marketers has revealed growing commitment to e-marketing with online spend on the increase across the sector.  …

News
Press release
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Digital Pharma: No breakthrough, but UK’s digital issues out in the open

May 14, 2010
Medical Communications Code of Practice, PMCPA, digi, digital, pm society

The UK’s Code of Practice regulator will produce guidance for pharma on digital marketing, but is reluctant to make formal …

Feature
Solvay Pharma on Twitter

Digital Pharma: Byte-sized roundup

November 13, 2009
Medical Communications Merck Serono, Solvay, Twitter, bing, digi, digital, digital pharma, google

Solvay Pharma has joined the ranks of pharma companies using Twitter, setting up a Russian language account for its Moscow-based …

Feature
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