digi
Digital Pharma: Pfizer launches European YouTube channel
December 2, 2009Medical Communications, Sales and Marketing Pfizer, digi, digital pharma, youtube
Pfizer has set up a YouTube channel to promote its European operations by showcasing some of its people.In one sequence …
Digital Pharma: Byte-sized roundup
November 27, 2009Medical Communications, Sales and Marketing ABPI, counterfeits, digi, digital pharma
The ABPI this week became the latest pharma industry body to launch an official Twitter account, @ABPI_APS.It’s the voice of …
Digital Pharma: AstraZeneca joins the blogosphere
November 26, 2009Medical Communications AstraZeneca, blog, digi, digital pharma
AstraZeneca recently launched its first official corporate blog, joining the likes of Johnson & Johnson and
Digital Pharma: Byte-sized roundup
November 20, 2009Medical Communications LinkedIn, digi, digital pharma, eczema, electronic patient records, patients
LinkedIn and Microsoft have signed a deal that will see the forthcoming version of Outlook incorporate feeds from the social networking platform.The …
Digital Pharma: Reacting to sidewiki
November 18, 2009Medical Communications AstraZeneca, digi, digital pharma, google, sidewiki
Over the last two months pharmaceutical company websites have been plagued by unwanted, un-moderated comments thanks to Google’s sidewiki.The search …
Digital Pharma: FDA listens on social media
November 16, 2009Medical Communications FDA, digi, digital pharma, social media
The FDA’s last internet-related hearing took place more than ten years ago in 1996, a time when its concerns centred around …
Digital Pharma: Byte-sized roundup
November 13, 2009Medical Communications Merck Serono, Solvay, Twitter, bing, digi, digital, digital pharma, google
Solvay Pharma has joined the ranks of pharma companies using Twitter, setting up a Russian language account for its Moscow-based …
Digital Pharma: Counting down to the FDA’s social media hearing
November 9, 2009Medical Communications FDA, digi, social media
Later this week the FDA will hold its hotly anticipated hearing on pharma’s use of social media.The ‘Public Hearing on …
Digital Pharma: Counting down to the FDA’s social media hearing
November 9, 2009Medical Communications FDA, digi, digital pharma, industry, social media
Later this week the FDA will hold its hotly anticipated hearing on pharma’s use of social media.The ‘Public Hearing
Digital Pharma: Pfizer’s multi-media dead rat
November 4, 2009Medical Communications Pfizer, counterfeits, digi, get real
Pfizer has given a multi-media boost to its hard-hitting ‘dead rat’ campaign, which warns about the dangers of buying counterfeit …
Digital Pharma: Bayer brings the InBed Dr to YouTube
October 22, 2009Medical Communications Bayer, digi, digital pharma, digital pharma YouTube
Bayer Schering Pharma has expanded its InBed erectile dysfunction awareness campaign, adding to YouTube 60 short videos that take a …
Digital Pharma: Raising awareness of clinical trials
October 20, 2009Medical Communications, Research and Development CRO, Quintiles, digi, digital pharma, digital research, patient recruitment
Contract research organisation Quintiles has launched a website for people considering participating in clinical trials. The company hopes Clinicalresearch.com will …
Digital Pharma: Byte-sized roundup
October 16, 2009Medical Communications Merck, digi, digital pharma, hcsmeu, iphone
Digital Pharma: GSK pushes patient information boundaries
October 12, 2009Medical Communications GSK, digi, digital pharma, patient information
GlaxoSmithKline has launched a product information website for patients in the UK, becoming the second major pharma company to push …
Latest content
Scots neonatal innovations target hearing loss and earlier care
Agentis Health Group acquires Clinical Pharmacist Solutions
