creativity

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rich_baptista

Rich Baptista joins Synergy Vision

September 1, 2011
Medical Communications London, Quintiles, agency, appointment, chiltern, comms, communications, creativity, digital, excellence, innovation, leader, leadership, marketing, med, medical, medical communcations, success

London-based medical communications agency Synergy Vision has appointed Rich Baptista as strategic alliance director with a brief to focus on …

Service Insight: Creative consumer communications and pharma

June 24, 2011
Medical Communications Service Insight, advertising, creativity, fmcg

SERVICE INSIGHTI arrived in healthcare communications having spent 12 years as a creative PR consultant within the FMCG and technology …

Service Insight: Emotion – at the heart of the creative process

June 17, 2011
Medical Communications Service Insight, advertising, creativity

SERVICE INSIGHTI once read an article about how advertising works which described an incident where a man was speared through …

Innovation – is it science or art?

June 14, 2011
Manufacturing and Production, Research and Development creativity, drug development, innovation

In recent times new drug development has shown a substantial decline in the number of approved drugs for human use. …

10 steps to a more effective e-detail

August 20, 2007
Medical Communications, Sales and Marketing creativity, e-detailing, marketing

With so many pharma companies still to take up e-detailing, experience of moving along the learning curve is proving to …

Unoriginal sin

October 14, 2003
Medical Communications advertising, creativity

'OK, so its been done before a couple of times. But badly.' It is the meeting from hell. You may …

The Gateway to Local Adoption Series

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